Channel Marketing Manager

Job Description

The Channel Marketing Manager is responsible for the planning and execution of channel marketing strategies to achieve B2B Security P&L objectives. You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications. You will be skilled at collaborating with cross-functional teams including Product Management, Sales, Brand, Digital, and Finance.  The ideal candidate is a service-driven, highly motivated, creative, and team-oriented professional with strong marketing expertise, an understanding of distribution channels, and insight into the buying journey

Location:  Deerfield, IL - hybrid Tuesday, Wednesday, and Thursday

Responsibilities

• Lead the development and execution of the B2B channel marketing strategy, managing the 4Ps to support channel objectives while ensuring alignment across cross-functional stakeholders
• Understand business unit P&L objectives to make sound go-to-market recommendations to drive top and bottom-line growth.
• Collaborate with COE partners to coordinate key trade show and channel events and uncover new strategic opportunities
• Foster channel partner relationships and engagement through targeted training, sales enablement resources, and marketing campaigns
• Develop and execute lead generation and nurturing strategies to drive full funnel marketing support
• Collaborate with sales, product management, and brand execution teams in the areas of:
  • Growth initiatives
  • Program development and implementation
  • Commercialization planning and execution
  • Research including competitive insights and recommendations
  • Presentations and training delivery on new and existing products
• Provide input for brand and merchandising messaging to ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts
• Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
• Analyze market data, trends, preferences, and competitor behavior to optimize marketing strategies

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Minimum of five (5) years of sales, product management, or marketing experience required. Channel Leadership experience preferred
• Demonstrated ability to influence, collaborate and build trust
• Ability to travel up to 25% of the time