Full-Time

Senior Growth Marketing Manager

Posted on 9/18/2024

Jobber

Jobber

501-1,000 employees

SaaS platform for home service management

Consumer Software
Enterprise Software

Senior

Remote in Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Salesforce
Google AdWords
Data Analysis
Google Analytics
Requirements
  • 5+ years experience in performance marketing and project management.
  • An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses.
  • Experience leveraging digital advertising platforms (e.g Google Ads, Meta, Microsoft Ads, ASA, TikTok) to acquire customers and optimize for ROAS.
  • A proven track record of directly and efficiently managing a $1M+ performance marketing budget and being responsible for customer growth and revenue targets.
  • Experience leveraging a scientific, data-driven approach to build and scale net new customer acquisition channels through incremental testing and optimization.
  • Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau).
  • Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment.
  • Demonstrated ability to work with cross-functional teams and communicate proactively.
  • An affinity for using data and effective storytelling to persuade and inspire others to rapidly resource your programs.
  • Self-motivated with the ability to effectively prioritize, work independently, and learn quickly.
  • Knowledge of software-as-a-service (SaaS) and common performance metrics.
  • Bachelors or masters degree in business administration, or equivalent experience.
Responsibilities
  • You’ll leverage customer and performance data to draw insights, develop hypotheses and proactively recommend opportunities to increase conversion rates and build new channels (e.g. radio, podcast, display/programmatic).
  • In addition to pioneering new channels, you’ll design the roadmap and be responsible for scaling existing lead generation and direct acquisition programs.
  • You’ll need to keep multiple concurrent projects, programs, and campaigns on schedule, on budget, and within scope.
  • You’ll be coordinating with teams like Brand & Creative, Lifecycle Marketing, and Product Marketing to make magic.
  • You’ll do this by presenting and explaining your growth proposals to stakeholders for launch approval. As well, you’ll communicate progress and present results and insights to key stakeholders on a regular basis.

Jobber provides software solutions tailored for home service businesses, helping them manage operations like quoting, scheduling, invoicing, and payment collection. The platform operates on a subscription model, allowing small to medium-sized businesses in industries such as cleaning, landscaping, plumbing, and HVAC to access its features for a recurring fee. Jobber simplifies the management process, making it easier for businesses to serve their customers. It includes a mobile app for on-the-go access and offers unlimited one-on-one support, along with resources like salary reports to assist in hiring. Jobber's goal is to enhance the efficiency and effectiveness of home service businesses.

Company Stage

Series D

Total Funding

$180.7M

Headquarters

Edmonton, Canada

Founded

2011

Growth & Insights
Headcount

6 month growth

11%

1 year growth

25%

2 year growth

58%
Simplify Jobs

Simplify's Take

What believers are saying

  • Jobber's AI-powered Copilot enhances operational efficiency for home service businesses.
  • The partnership with CallRail optimizes marketing campaigns for higher-value leads.
  • Jobber's new online booking feature saves time and reduces scheduling errors.

What critics are saying

  • Increased competition from AI-driven platforms may reduce Jobber's market share.
  • Economic fluctuations could impact small businesses' ability to afford Jobber's services.
  • Integration issues with third-party services like CallRail may lead to customer dissatisfaction.

What makes Jobber unique

  • Jobber offers a comprehensive SaaS platform for home service businesses, unlike single-feature apps.
  • The platform integrates AI tools like Jobber Copilot for enhanced decision-making and efficiency.
  • Jobber's subscription model includes unique features like automated follow-ups and a mobile app.

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