Senior Regional Marketing Manager

Pipeline Growth & Territory Health:

• Develop and implement comprehensive field marketing strategies that drive sales pipeline growth, enhance engagement with enterprise accounts, and strengthen territory performance across regional markets.
• Stay on top of market trends and industry best practices to continuously innovate and improve marketing programs.
• Support the broader marketing and sales goals by aligning partner marketing efforts with company-wide initiatives and campaigns.

Event Strategy:

• Manage Immuta-branded field events. partner market-with & co-sponsored events and participate in third-party conferences.
• Ensure all marketing efforts align with key business objectives and deliver impactful customer engagements to boost Immuta’s market presence, drive partner awareness and generate demand.
• Own the execution of field events, including regional conferences, workshops, and partner co-branded initiatives, ensuring seamless logistics and impactful outcomes.

Sales & Partner Alignment:

• Partner with regional sales teams  to identify priority markets, design account-based marketing campaigns, and support demand generation initiatives.
• Collaborate with field sales and partner teams to build and execute regional marketing activities that drive demand and sales opportunities.
• Build tailored marketing programs that align with partner and field sales goals, leveraging partner relationships to maximize reach and engagement.

Multi-channel Marketing:

• Leverage digital marketing tools such as email, social media, ABX tactics  and content marketing to expand Immuta’s reach and generate qualified opportunities.
• Collaborate with the content and digital marketing teams to develop collateral, messaging, and digital assets tailored for field and partner engagement.
• Plan and execute 1:1 Account-Based Experience (ABX) programs, driving targeted engagement and personalized marketing strategies to support regional sales and business growth.
• Develop and manage marketing strategies, including joint events, webinars, and content marketing initiatives.

Performance Optimization:

• Utilize data-driven insights and key performance indicators (KPIs) to refine marketing strategies, improve funnel performance, and maximize return on marketing investments.
• Manage marketing budgets and ensure effective use of resources to deliver high-impact campaigns.
• Track, analyze, and report on the success of marketing campaigns and events, using data-driven insights to optimize future efforts.
• Serve as the primary point of contact for the North American Sales Team, managing regional goals and pipeline targets.

WHAT YOU’LL BRING:

• 5+ years of experience in demand generation or field marketing in B2B tech, preferably within the data industry.
• Proven experience in developing and executing partner marketing strategies that drive measurable business outcomes.
• Strong understanding of the B2B marketing landscape, including experience with ABM, demand generation, and event marketing.
• Excellent project management and organizational skills with the ability to manage multiple programs and priorities simultaneously.
• Ability to build and maintain strong relationships with internal stakeholders and external partners.
• Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM (e.g., Salesforce), and event management tools. 6Sense, LinkedIn Campaign Manager a plus.
• Strong analytical skills with the ability to measure program success and optimize accordingly.
• Excellent communication skills, both written and verbal, with a focus on collaboration and partnership.
• A passion for innovation, creative problem-solving, and continuously improving processes.