The Company

Life is too short for average stays…

We are all on this earth for a short and precious time, which means every single holiday is really quite important. Plum Guide is on a mission to eradicate travel disappointment for the discerning traveller resulting in an exceptional experience every single time.

We promise:

1. The Best Homes: We vet every home selecting only the best in each destination (across 3 categories)
2. Total Transparency: We cut the crap, calling out home truths and taking a zero BS approach to comms - building trust and brand integrity
3. Exceptional Service: Real humans, readily available, delivering unparalleled service. If things go wrong, we do all we can to rectify the situation.

Since launching in 2016 we have grown incredibly quickly expanding to hundreds of locations returning the highest NPS scores in the industry. 

We are backed by some of the world’s top entrepreneurs and VCs. These include the founders and backers of TransferWise, Citymapper, Zoopla, Secret Escapes, BuzzFeed, Appear Here, Graze, LoveFilm, and many more. Our goal for the next 12 months is to dominate the top 1% market share in our customers’ top 60 markets, turning every guest into an advocate along the way.

The Role

We’re looking for a graduate or someone with limited experience who is smart, ambitious and data savvy to join our Performance Marketing team

About the Role

Plum Guide is solving this problem for our customers by providing them with the best-curated properties with full disclosure of any issues with the home. We provide our guests with the peace of mind that the home they are looking at is in the top 3% of homes helping them to make a decision faster with less anxiety.

We are growing rapidly and profitably through our paid marketing efforts and now we are looking to accelerate this by adding a member to the team who will support our efforts on Google and Bing. Our approach to bidding and spend optimisation on Google is cutting edge and this is a unique opportunity for someone young and hungry to learn and contribute.

Initially the role will be supporting our Paid Search manager but the goal will be to train you up and give you responsibility to run specific campaigns and take ownership of channels like Bing or retargeting. We have a culture of giving extensive feedback but create safe space for ideas, experiments and failures. We do not micro-manage and are looking for someone who is willing to listen but who also isn’t afraid to offer up their own opinions and ideas and is willing to dig into the details to find growth opportunities.

This will be a role where you will have the chance to grow and learn and if you are successful you will be rewarded within the company with increasing responsibility and pay.

Responsibilities

• Google Campaigns: Support the current team with day to day account management and optimisation, as well as testing and executing new strategies. Over time, develop the skills to be able to manage specific campaigns.
  • • Daily monitoring of campaign performance and optimising spend
    • Ongoing data analysis to identify insights that will improve performance
    • Writing engaging, commercial ad copy in Plum’s tone of voice
    • Building and launching campaigns for new destinations
    • Running a program of always-on testing and iteration: A/B testing landing pages, copy, audience segmentations and so on
    • Working to discover new campaign/keyword/audience opportunities and turn them into profitable revenue drivers
    • Managing and improving our dashboards and reporting 
• Bing Campaigns:  Take your learnings from Google to launch PPC campaigns on Bing. Understand what is working and find opportunities for growth on Bing that we cannot do on Google. Turn Bing into a profitable acquisition channel.
• Retargeting: Work with the team on Meta and Google to understand which retargeting campaigns work best and propose new ideas as you understand how this channel works.
• Data Analysis: With the support of the data team, analyse data and find opportunities for driving growth and improving efficiency. Find macro themes but also be willing to go into the details to find small nuances that may point out something interesting.

Who we are looking for

You don’t need to have prior experience in hospitality or tech start-ups. The important thing is that you are:

• A problem solver, with proof that you are data savvy. This might be your degree, a small business you ran, a recent online course you completed etc. 
• Ambitious and hungry, with a willingness to learn and adapt, this is critical to your success in this role.
• A self-starter who follows the breadcrumbs down the rabbit hole in order to work out what is really happening so they know exactly what we need to change or optimise.
• Someone who is not afraid of trying new things and failing, with the ability to reflect on what we learnt so that we can iterate, improve and be more successful in the future.
• A clear communicator who wants everyone to understand (even your Mom) so that others can share ideas with you and appreciate the work you are doing
• A team player who is a positive and motivating person to be around

Key Benefits

• Competitive salary
• (EMI) stock options
• Pension scheme
• 25 days paid holiday + bank holidays
• Birthday off (because who wants to work their birthdays!?)
• Ability to buy and sell up to 5 days holiday
• Hybrid remote working (Work from home 3 days a week)
• Work from anywhere in the world for 4 weeks of the year
• Discount on Plum stays for Family and Friends
• Medicash Health plan
• Breakfast & snacks provided + drinks on a Friday!
• Team lunches & get-togethers!

‘Plum Guide is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status’.