Full-Time

Product Marketing Specialist

Confirmed live in the last 24 hours

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Enterprise Software
Education

Junior, Mid

Remote in USA

Category
Product Marketing
Product
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • 2-4 years of marketing experience
  • Bachelor’s Degree in marketing, communications or related field
  • Strong leadership, time management, organizational skills and attention to detail
  • Ability to juggle multiple projects in a fast-paced environment
  • Ability to analyze marketing campaigns, data, and present results
  • Ability to track and measure major KPIs (key performance indicators)
  • Strong presentation and communication skills
  • Ability to work independently and collaborate with team members
  • Strong analytical and decision-making skills
  • Extremely detail oriented and acute attention to accuracy
  • Excellent written and verbal communication skills, with strong editing capabilities
  • Understanding of marketing and business development principles
  • Education industry experience a plus.
Responsibilities
  • Lead multi-channel marketing campaigns including but not limited to direct mail, print, email and web assets
  • Develop creative briefs, work with internal creative, production, web and email teams to execute programs and campaigns
  • Analyze and present results of marketing programs
  • Support manager in strategy development, market and competitive analysis, marketing research and product positioning
  • Partner with financial services product and curriculum teams to identify courses to feature in marketing campaigns and collateral
  • Other duties as assigned

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a user-friendly Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs to help professionals maintain their credentials. The company stands out with over 10,000 hours of content and 640 state and federal approvals, ensuring its courses meet regulatory standards. Colibri Group's goal is to deliver accessible and effective educational resources that support career advancement.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Growth & Insights
Headcount

6 month growth

4%

1 year growth

0%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic acquisitions, such as TRC Healthcare and Becker Professional Education, expand Colibri Group's market reach and enhance its educational offerings.
  • Partnerships with reputable institutions like The University of Tulsa and Buffini & Company bolster Colibri's credibility and provide students with valuable licensure preparation and career support.
  • The company's impressive metrics, including 5 million alumni and 1 million students per education cycle, indicate strong market presence and growth potential.

What critics are saying

  • The highly competitive online education market requires continuous innovation to maintain Colibri Group's market position.
  • Integration challenges from multiple acquisitions could strain resources and affect the company's operational efficiency.

What makes Colibri Group unique

  • Colibri Group's focus on licensed professionals across multiple industries, including real estate, healthcare, and financial services, sets it apart from competitors who may specialize in only one sector.
  • Their proprietary SaaS platform offers a seamless and user-friendly learning experience, which is highly praised by users and differentiates them from other online education providers.
  • The company's extensive regulatory approvals and partnerships with institutions like The University of Tulsa ensure that their courses meet high standards and provide real career advancement opportunities.

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