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Full-Time

Product Marketing Specialist

Confirmed live in the last 24 hours

Gympass

Gympass

1,001-5,000 employees

Subscription-based fitness and wellness platform

Consumer Software
Healthcare
Consumer Goods
Entertainment

Junior, Mid

London, UK

Category
General Marketing
Growth & Marketing
Required Skills
Sales
UI/UX Design
Public Speaking
Marketing
Requirements
  • Fluent in English for both written and verbal communication. As part of a global team, all Product Marketing activities, collateral creation and enablement sessions are conducted in English.
  • Clear understanding of the Product Marketing scope and wish to pursue that career path.
  • Ability to sell ideas well through creative & innovative presentations, and previous experience in public speaking or enabling/training teams.
  • Previous relevant experience executing product marketing-related activities knowingly.
  • Solid understanding of digital marketing, growth, market and user research, product management, & people enablement best practices.
  • Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
  • Highly organized and detail-oriented: project management skills, both with internal and external stakeholders.
  • Collaborative team player with the ability to work cross-functionally and build strong working relationships.
  • Proven track record of owning and executing product marketing campaigns.
  • Product Marketing certification.
  • Bonus points for previous interaction with Tech/Product teams.
  • Bonus points for direct interaction with clients, prospects or users.
  • Experience in the wellness, health, or benefit industry is a plus.
Responsibilities
  • Go-to-Market Strategy: You’ll ideate, project manage, and launch GTM programs that align with Wellhub’s product roadmap. You’ll work closely with the Product team to understand the technical details and unique selling points of new features, translating these into customer-facing messaging.
  • Create and manage marketing collateral: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials – and more!
  • Enablement skills: You’ll educate and inspire confidence with internal/external stakeholders on Wellhub’s offerings – and the true value behind them.
  • Customer-Facing: You’ll be the ultimate advocate of Wellhub’s various audiences by engaging with customers, prospects, partners, and other external stakeholders to identify target audiences and understand their needs.
  • Research Mindset: You’ll stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements, by collaborating with our UX research and competitive intelligence team.
  • Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel pipeline.
  • Data-driven: You’ll monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Gympass offers a membership model that provides access to various gyms, fitness studios, live online classes, wellness apps, and virtual personal training sessions. It primarily serves corporate clients by integrating its services into employee benefits programs, promoting health and well-being among employees. The company has tiered membership plans ranging from $9.99 to $249.99 per month, catering to different fitness needs and budgets. Revenue is generated through subscription fees, with employers often subsidizing or covering membership costs for their employees. Gympass stands out by offering a flexible fitness solution tailored to individual needs, helping users maintain a healthy lifestyle while benefiting employers through increased productivity and reduced healthcare costs.

Company Stage

Series F

Total Funding

$635.4M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

-26%

1 year growth

-21%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • The integration with Apple Fitness+ significantly expands Gympass's reach, offering more than two million employees access to premium fitness content.
  • The recent $85 million Series F funding round, led by EQT Growth, positions Gympass for accelerated global growth and increased market valuation.
  • Gympass's comprehensive wellness platform, now branded as Wellhub, is likely to increase employee engagement and productivity, providing a strong ROI for corporate clients.

What critics are saying

  • The competitive landscape in the fitness and wellness industry is intense, requiring continuous innovation to maintain market position.
  • The rebranding to Wellhub may face challenges in market acceptance and brand recognition, potentially impacting user retention.

What makes Gympass unique

  • Gympass offers a unique membership model that integrates a wide range of fitness and wellness resources into corporate benefits programs, unlike traditional gym memberships.
  • The company's rebranding to Wellhub reflects its commitment to a holistic wellness approach, encompassing physical, mental, and nutritional health.
  • Partnerships with major players like Apple Fitness+ and Northwell Health enhance Gympass's value proposition by providing exclusive and premium fitness options.