Senior Planner

Job Description

The Sr. Planner, Commerce will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Sr. Planner, Commerce is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.
 

• Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
• Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
• Proficient in all aspects of search, reporting, and optimizations - comfortable with hearing client needs and building search campaigns from scratch
• Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
• Own operational mechanisms related to campaign management; builds, tracking maintenance, quality assurance, keyword/query research, asset development, performance analysis, and more.

Role Objectives: 

• The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.

• Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
• Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
• Proficient in all aspects of search, reporting, and optimizations - comfortable with hearing client needs and building search campaigns from scratch
• Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
• Own operational mechanisms related to campaign management; builds, tracking maintenance, quality assurance, keyword/query research, asset development, performance analysis, and more.

Qualifications

• Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations
• Experience with trafficking, hands-on-keyboard campaign set up, activation, optimization, billing, reporting, and analytics; experience Retail Media Networks such as Amazon, Walmart, Kroger, ect.
• Understanding of traditional and interactive media planning elements
• Experience with shopper marketing/e-commerce marketing, media planning, and digital investment experience from backgrounds including programmatic, performance marketing, retailer media, shopper media or paid search is preferred.
• Understanding of commerce-focused KPIs, such as ROAS,
• Build relationships with sales reps to analyze value and applicability of media vehicles for client media plan
• Experience in Consumer Package Goods industry (CPG) preferred
• Sound understanding of the commerce media landscape, retailer media ecosystems, and go to market strategies
• Ability to handle multiple projects simultaneously and thrive in a fast-paced environment
• Problem solver and strategic thinker that constantly challenges clients and teams to improve
• Curiosity and an eagerness to roll-up the sleeves to find the answers, learn, apply, and learn again.
• Entrepreneurial spirit and high self-motivation
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team