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VP Marketing
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Lead Generation
Marketing
Research
Salesforce
Writing
PowerPoint/Keynote/Slides
Requirements
  • Act as a strategic thought partner to senior leaders and stakeholders across all aspects of corporate marketing, including brand, content, and customer marketing
  • Develop marketing programs that accelerate revenue and market share growth
  • Further DV's position as an industry thought leader, collaborating with the content marketing team to establish the strategic planning and execution of large-scale content programs and priority research projects
  • Design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications
  • Partner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs (i.e. verticals, lifecycle stages, etc.)
  • Develop a cross-channel approach to marketing and communications that reinforces core content and strategic themes, while working with global leaders to localize messaging
  • Nurture a talented team of content and field marketing specialists to achieve these goals
  • Manage marketing budget and expenditures
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Identify competitors and evaluate their strategies and positioning and devise counter-strategies
  • Build long-term relationships with employees, clients, industry associations, and stakeholders
  • Minimum of Bachelor's degree in Marketing/communications or related field - preferred Master's degree
  • 10+ years' experience with marketing leadership and/or communications; previous working experience as a Marketing Director for at least 3 years
  • Experience managing a team of contributors - both direct and indirect reports
  • Demonstrated leadership, writing and communication skills
  • Experience executing market analysis and developing collateral in PowerPoint and other creative software
  • Experience with lead-generation/ABM capabilities within Salesforce or similar CRM
  • Experience with marketing automation platforms such as Marketo
  • Ability to work independently and/or facilitate communications across functional teams
  • Excellent written and verbal communications skills
  • Experience thriving in a fast-paced, team-based environment
Responsibilities
  • DoubleVerify is at an exciting point in its growth as a market leader and provider of global verification and performance solutions to top brands across the globe
  • We are seeking a marketing professional to lead and manage US-based cross-channel marketing efforts and teams
  • This individual will be responsible for developing a US-centric marketing and communications strategy that raises awareness for DV and our offerings overall, attracts new high-value target clients, and helps advance potential prospects through the funnel using thoughtful ABM communications
  • This individual will also be responsible for ensuring all programs are accountable and measurable based on designated KPIs
DoubleVerify
Media verification and compliance