Global Brand Lead

The Role: 

The Global Brand Lead for RSV Vaccines will drive Moderna’s efforts to redefine prevention in the RSV landscape, leading the global commercialization strategy for a portfolio poised to address critical unmet needs in respiratory health. This high-impact role will drive alignment across global and regional markets, ensuring best-in-class launches, innovative lifecycle management, and enduring market leadership. Partnering with cross-functional teams, the Global Brand Lead will shape the global positioning, messaging, and go-to-market strategies to resonate with diverse priority populations, including the elderly, maternal, and infant segments. Leading a lean, high-performing team, this role combines strategic vision with hands-on execution to establish Moderna as a leader in respiratory health and deliver transformative outcomes in a highly dynamic, competitive market.

Here's What You’ll Do:

• Global Commercialization Strategy:

• Develop and lead the global commercialization strategy for Moderna’s RSV vaccine portfolio, ensuring alignment with Moderna’s vision, priorities, and market opportunities.

• Drive strategic alignment across priority global markets, including the U.S., Europe, and key emerging regions.

• Serve as the single point of accountability for launch readiness in key markets and provide launch support for top 10 markets as needed

• Market Collaboration and Launch Leadership:

• Partner with key global markets to co-create launch and commercialization strategies through regular strategy reviews, tailored resource development, and knowledge-sharing forums, ensuring successful execution in both pre-launch and post-launch phases.

• Lead the development and delivery of global tools, campaigns, and resources, such as best practice playbooks and modular content, to empower local market success while maintaining consistency with global strategies.

• Lead and provide direct launch support to key markets during critical phases to ensure readiness and adaptability.

• Positioning and Messaging

• Lead the development of global product positioning, messaging platforms, and core HCP and patient-facing materials for Moderna’s RSV vaccines.

• Collaborate with regional and local teams to co-create impactful and tailored campaigns that reflect market needs and insights.

• Team Leadership and Talent Development:

• Build, lead, and inspire a high-performing global brand team, ensuring the team has the capabilities and mindset to drive success.

• Foster a collaborative and agile culture, empowering team members to excel in a dynamic and fast-paced environment.

• Cross-Functional Collaboration:

• Partner closely with Clinical Development, Medical Affairs, Market Access/HEOR, CMC, and RWE teams to align on program strategies and key deliverables.

• Serve as Commercial Lead on product development team ensuring key commercial input is provided at all stages of the development process to optimize commercial competitiveness

• Ensure effective input and collaboration with local and regional commercial teams to address market-specific opportunities and challenges.

• Lifecycle Management and Innovation:

• Shape and drive lifecycle management strategies to maximize the long-term value of the RSV vaccine portfolio, including addressing age-specific needs (e.g., elderly, maternal, infant).

• Identify opportunities for innovation, including market expansion, seasonal demand management, and competitive differentiation.

• Performance Monitoring and Strategic Insights:

• Leverage advanced analytics and market research to monitor market performance and inform adjustments to global and regional strategies.

• Ensure robust feedback loops between global and local markets to address evolving dynamics and unmet patient and stakeholder needs.

Here’s What You’ll Need: 

• Minimum Requirements:

• Advanced degree (MBA, PharmD, or MD) required.

• At least 12 years of progressive experience in biopharmaceutical marketing, commercialization, or related roles, with significant experience in product launch and lifecycle management.

• Proven leadership experience, including managing high-performing teams and delivering results in a global, matrixed environment.

• Strong expertise in developing global commercialization strategies, positioning, and patient campaigns.

• Demonstrated ability to partner with regional and local teams to align global strategies and drive execution.

Here’s What You’ll Bring to the Table: 

• Preferred Qualifications:

• Experience in vaccines, with a strong preference for respiratory or RSV-specific products.

• Strong cross-functional collaboration skills, particularly with Clinical, Medical Affairs, Market Access, and Regulatory teams.

• Experience working across diverse cultural and regulatory environments

• Demonstrated ability to thrive in fast-paced, innovative environments, with a mindset focused on continuous learning and adaptability.

• Proven ability to manage and influence senior stakeholders across geographies and functions.

• Excellent strategic thinking, analytical, and project management skills, with a data-driven approach to decision-making.

• Experience in managing global complexity and prioritizing in fast-paced, innovative environments.

• Experience leveraging digital tools and platforms to enhance commercialization strategies.

At Moderna, we believe that when you feel your best, you can do your best work.  That’s why our US benefits and global well-being resources are designed to support you—at work, at home, and everywhere in between.

• Best-in-class healthcare coverage, plus a suite of voluntary benefit programs to support your unique needs
• A holistic approach to well-being, with access to fitness, mindfulness, and mental health support
• Lifestyle Spending Accounts to personalize your well-being journey
• Family planning and adoption benefits
• Generous paid time off, including vacation, volunteer days, sabbatical, global recharge days, and a discretionary year-end shutdown
• Savings and investment opportunities
• Location-specific perks and extras

About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.  

By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities. 

We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S. 

If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities. 

Our Working Model 

As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute, and make a meaningful impact. 

Moderna is a smoke-free, alcohol-free, and drug-free work environment. 

Equal Opportunities

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law.  Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!

Moderna is an E-Verify Employer in the United States. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Accommodations

We’re focused on attracting, retaining, developing, and advancing our employees. By cultivating a workplace that values diverse experiences, backgrounds, and ideas, we create an environment where every employee can contribute their best. 

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at [email protected]. 

Export Control Notice

This position may involve access to technology or data that is subject to U.S. export control laws, including the Export Administration Regulations (EAR). As such, employment is contingent upon the applicant’s ability to access export-controlled information in accordance with U.S. law. Only U.S. persons (U.S. citizens, U.S. lawful permanent residents, asylees, or refugees) are currently eligible to access such information without an export license. Candidates who do not meet these criteria may still be considered, contingent on the company’s ability to obtain any required export control license.

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