Full-Time

Media Planner

Paid Social

Posted on 9/25/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Junior, Mid

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 1-3+ years of paid social media planning, strategy and activation is required
  • Hands-on-keyboard paid social experience in all major social platforms (specifically Meta, Tiktok and Reddit) including: campaign creation, audience segmentation/targeting, budget management and optimization etc. is required
  • Exhibits strong organizational skills
  • Strong analytical and optimization skills
  • Experienced with Microsoft Excel
Responsibilities
  • Participates with client and internal team to establish media goals, objectives and strategies for advertising campaigns.
  • Studies demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data.
  • Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
  • Negotiates independently with publishers.
  • Works cross-functionally (particularly with creative and analytics).
  • Contributes to media plan and client presentation.
  • Daily internal team contact and ongoing tactical contact with clients
  • Completes month-end billing in partnership with the account management team
  • Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing.
  • Assists in training and mentorship of Media Coordinators.
  • Participates in shared learning and works with Supervisors to help put together POVs across the department.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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