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Demand Marketing Manager
Posted on 12/10/2022
New York, NY, USA
Experience Level
Desired Skills
  • Strategic thinker with expertise in building marketing plans and achieving quantifiable outcomes
  • Ability to work cross-functionally and manage project deadlines and deliverables
  • Strong written and verbal communication skills
  • Understanding and/or experience in digital advertising, specifically with programmatic
  • Hands-on, team-focused demeanor with excellent collaboration skills for cross-functional execution
  • Self-driven and proactive leader able to build relationships internally and externally and own projects end to end
  • Ability to analyze and report KPIs and ROI to drive better marketing
  • Excellent communication and interpersonal skills
  • Excellent organizational skills and attention to detail
  • Ability to work under pressure and multitask in a fast-paced start-up environment
  • Positive attitude that communicates and collaborates with both kindness and humor!
  • 3-5 years of full-time marketing experience with proven experience executing programs built in collaboration with sales
  • Account Based Marketing (ABM) knowledge
  • Advertising or Programmatic experience
  • Bachelor's degree in advertising, communications, marketing, or a related discipline is preferred, though candidates with relevant experience who hold other degrees will be considered
  • Fluent in Powerpoint & Microsoft
  • Support the agency and brand-direct sales strategy with a calendar of marketing programs in line with overall business objectives and marketing goals
  • Build tactical programs that align with a revenue growth strategy including digital investment, email nurture, content syndication, templatized assets, and more
  • Collaborate with cross-functional teams to execute vertical and solution-based marketing campaigns across varying audiences
  • Implement targeted account-based marketing plans in collaboration with SDRs and revenue pods
  • Proactively collaborate with revenue stakeholders to coordinate, communicate, analyze, and optimize the impact of marketing activities
  • Drive awareness and education of new and planned marketing activities (including global, regional, and vertical/solution-based) with the sales team
  • Work with product marketing to ensure appropriate materials are created and adjusted for specific audiences
  • Manage a customer advocacy program pursuing endorsement opportunities (Case studies, client quotes, press releases, partnerships)
  • Build and execute Field Marketing strategies in collaboration with the Associate Director of Field Marketing

201-500 employees

Ad placement marketplace platform
Company Overview
TipleLift's mission is to help make advertising work for everyone. Publishers who seek greater monetization, advertisers who require better performance, consumers who want better ad experiences and diverse voices who want equal inclusion and access to opportunities.
  • Medical, dental, & vision
  • Unlimited PTO
  • 401k w/ employer match
  • Short-term & long-term disability insurance
  • Company-wide weekly events
  • Learning & development
  • Tenure celebrations
  • Work-life balance
Company Core Values
  • Win as a team
  • Embrace and drive change
  • Learn and grow
  • Take initiative
  • Crush it daily