Team

The Field Marketing Team is a part of TripleLift’s Marketing organization focused on defining the strategy and execution of innovative, targeted, and smart marketing campaigns that accelerate sales pipeline and revenue growth.  Collaborating closely with cross-functional partners (marketing, comms, events, operations, design), this team focuses on inbound and outbound marketing strategies and operates as an essential strategic marketing partner to TripleLift’s sales organization.    

Role

We are seeking a results-driven marketing expert to join our Field Marketing team responsible for planning, organizing, and executing outbound marketing programs.  As a Demand Marketing Manager, you will own a wide range of marketing programs that advance existing sales opportunities and scale revenue growth for our agency and brand-direct sales teams.  You will act as a trusted advisor with revenue leads, supporting their go-to-market strategies with marketing efforts that articulate and deliver the TripleLift value proposition to clients across platforms.  You’ll partner closely with marketing, communications, events and other cross-functional teams to bring your executions to life.  A successful TripleLift Field and Demand Marketer is a hand-on self starter with experience delivering results and supporting field sales teams. 

Responsibilities 

• Support the agency and brand-direct sales strategy with a calendar of marketing programs in line with overall business objectives and marketing goals 
• Build tactical programs that align with a revenue growth strategy including digital investment, email nurture, content syndication, templatized assets, and more 
• Collaborate with cross-functional teams to execute vertical and solution-based marketing campaigns across varying audiences 
• Implement targeted account-based marketing plans in collaboration with SDRs and revenue pods 
• Proactively collaborate with revenue stakeholders to coordinate, communicate, analyze, and optimize the impact of marketing activities 
• Drive awareness and education of new and planned marketing activities (including global, regional, and vertical/solution-based) with the sales team
• Work with product marketing to ensure appropriate materials are created and adjusted for specific audiences 
• Manage a customer advocacy program pursuing endorsement opportunities (Case studies, client quotes, press releases, partnerships)
• Build and execute Field Marketing strategies in collaboration with the Associate Director of Field Marketing

Qualifications 

• Strategic thinker with expertise in building marketing plans and achieving quantifiable outcomes 
• Ability to work cross-functionally and manage project deadlines and deliverables
• Strong written and verbal communication skills
• Understanding and/or experience in digital advertising, specifically with programmatic
• Hands-on, team-focused demeanor with excellent collaboration skills for cross-functional execution 
• Self-driven and proactive leader able to build relationships internally and externally and own projects end to end 
• Ability to analyze and report KPIs and ROI to drive better marketing 
• Excellent communication and interpersonal skills
• Excellent organizational skills and attention to detail
• Ability to work under pressure and multitask in a fast-paced start-up environment
• Positive attitude that communicates and collaborates with both kindness and humor!

Requirements

• 3-5 years of full-time marketing experience with proven experience executing programs built in collaboration with sales
• Account Based Marketing (ABM) knowledge
• Advertising or Programmatic experience
• Bachelor’s degree in advertising, communications, marketing, or a related discipline is preferred, though candidates with relevant experience who hold other degrees will be considered
• Fluent in Powerpoint & Microsoft

US Jobs: The base salary range represents the low and high end of the TripleLift salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.

Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.

Salary Range Transparency: $56,000 - $182,000 per year

Benefits Available to Eligible Employees Include the following*:

• Medical, Dental & Vision Plans
• Unlimited PTO
• 401k w/ employer match

*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).

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