Community Manager

What you will do at VeSync:

Community Strategy Development 
Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.
Reddit Ownership & Community Program Building 
Initiate and lead Cosori and Levoit’s presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.
Develop a Reddit content cadence and oversee the creation of Reddit-native content with the Social team.
UGC & Community-Centric Content Development 
Build UGC sourcing and management systems, including creator identification, outreach frameworks, usage permissions, and submission pipelines.
Partner with Social and Creative teams to turn UGC, community conversations, and insights into platform-ready content.
Establish content formats that anchor the brand’s community presence (spotlights, testimonials, tutorial threads, challenges, etc.).
Measurement & Cross-Functional Collaboration 
Define KPIs for community programs, Reddit performance, UGC conversion, and engagement quality.
Evaluate community health through sentiment shifts, repeat engagement, and contributor growth.
Translate community discussions, feedback, and behaviors into actionable insights for Product, Content, Social, and Customer Support teams.
Build reporting systems that track sentiment, advocacy drivers, user needs, and content opportunities.
Collaborate with cross-functional teams to implement insight-driven improvements and strategies.

What you bring to the role:

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
5–8 years of experience in community management, social media, audience development, or digital community strategy.
Strong experience managing or building activity on Reddit.
Proven track record developing UGC or community‑driven programs for consumer brands.
Strong understanding of social listening, content pipelines, and digital community behaviors.
Excellent communication, relationship-building, and cross-functional collaboration skills.

Location:

This is an on-site, office-based role in Tustin, CA.

Salary:

• Starting at $90K Annually

Perks and Benefits:

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen