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Senior Analyst, Marketing Analytics
Posted on 4/12/2022
INACTIVE
Locations
Remote • Everett, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Business Analytics
Marketing
R
SQL
Tableau
Python
Looker
Requirements
  • 2+ years of experience in analytical roles
  • Bachelor's degree or equivalent in Mathematics, Statistics, Engineering, Computer Science, Business Analytics, or another relevant discipline
  • Expertise in SQL, Excel, R, Python, or statistical programming languages
  • Experience with data visualization tools (Tableau, Looker, etc.) and ability to tell a story with data
  • Comfortable in a fast-paced, results-driven environment
  • Ability to work cross-functionally and autonomously, with good communication skills and a strong desire to produce high-quality work
  • Experience in a marketing functional area preferred
Responsibilities
  • Identify opportunity areas for new digital marketing campaigns and improved marketing efficiencies through campaign and customer value analysis
  • Support marketing strategy through analysis and testing of digital campaigns, landing pages, content optimization and more
  • Build reports, dashboards, and alerts to monitor performance of the Digital Marketing team's key success metrics
  • Develop models and automated processes to optimize marketing bidding strategies
  • Partner with Engineering and Marketing teams to identify and utilize the data needed to maximize digital marketing performance
Desired Qualifications
  • Knowledge of sports betting, fantasy sports or online casino is a plus
DraftKings

501-1,000 employees

Sports betting platform
Company mission
DraftKings provides online daily and weekly fantasy sports contests for cash prizes in major sports.