Full-Time

Manager / Senior Manager

Marketing & Advertising Technology

Posted on 8/13/2024

Transparent Partners

Transparent Partners

11-50 employees

Data consultancy and technology solutions provider

Data & Analytics
Consulting

Mid, Senior

Chicago, IL, USA

Position requires onsite presence in Chicago, Illinois.

Category
Data Management
Data Engineering
Data & Analytics
Required Skills
Data Analysis
Requirements
  • 4-year college degree in related field (Systems Engineering, Computer Science, IT Systems Management, Data and Analytics)
  • 6+ years experience in planning and managing technology analysis and implementation at consultancies, technology providers, and/or client-side industry roles. Direct experience with the integration of marketing technology (e.g. CDP, CRM, ESP, DAM, DMP, MAP, CMS, DSP, TMS).
  • Strong background and relevant experience leading, managing or implementing enterprise marketing technology integrations to deliver business value
  • Ability to take initiative and work in collaboration across internal team, with external partners (brands, agencies and platforms) and customer representatives.
  • Track record of successfully managing people and projects across functional teams for multi-dimensional, enterprise integration projects.
  • Ability to quickly identify and understand broad business issues as well as the immediate urgencies that help shape the direction of strategic marketing initiatives
  • Strong communication skills – must be able to clearly articulate our approach and strategic recommendations in presentations with senior leaders.
  • Must have demonstrated experience applying a consultative approach to solving complex challenges to deliver on measurable business results
  • Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
Responsibilities
  • Be a primary subject matter expert on Marketing Organization business needs, marketing technology assessments, solutions design and project execution
  • Work alongside other Transparent teams (Data and Analytics and Accounts) to understand client needs to guide Transparent towards our client deliverables
  • Support projects that assess the current state of client technology and data ecosystems
  • Formulate findings into client deliverables with analysis and meaningful implications
  • Evaluate Technology platforms, identify opportunities for additional Technology or the consolidation of Technology to drive client business value
  • Proactively lead project teams to assess the current state of client technology and data ecosystem
  • Evaluate Technology platforms, identify opportunities for additional Technology or the consolidation of Technology to drive client business value
  • Formulate findings into client deliverables with analysis and meaningful implications
  • Define and communicate future state design concepts that address customer business and functional requirements
  • Lead the collection and documentation of customer business and functional requirements to achieve expected deliverables defined in project scope
  • Lead other Transparent team members (Data and Analytics and Accounts practice) to understand client needs to guide Transparent towards our client deliverables
  • Contributes to deliverable creation and may own portions of content-building
  • Play a client-service role by partnering with clients to become a trusted advisor, manage multi-disciplinary team work
  • Play a leadership role in establishing and exceeding client expectations
  • Work with Accounts management representatives to establish and exceed client expectations
  • Support business development efforts in establishing new client partnerships
  • Help maintain, inform and improve upon internal process flows and governance
  • Develop a deep level of trust across internal disciplines and contributing to the success of the work stream delivery
  • Play an active role in supporting advancement of Transparent internal goals to educate and advance our collective expertise
  • Contribute to Transparent’s branding and awareness efforts through content creation, social marketing and event participation

Transparent Partners helps brands use data to create strong and trustworthy relationships with their customers. They build technology systems that improve data connectivity and streamline operations, making communication more personalized. By combining consulting services with technology solutions, they assist businesses in navigating digital challenges and utilizing consumer data effectively. Their goal is to enhance customer experiences and drive growth for brands in a data-driven world.

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

2015

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
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Simplify's Take

What believers are saying

  • Growing demand for data-driven insights boosts Transparent Partners' market potential.
  • Brands increasingly seek personalized communication solutions, benefiting Transparent Partners.
  • Digital marketing sector growth supports Transparent Partners' business model.

What critics are saying

  • Dependence on client budgets may affect Transparent Partners' revenue stability.
  • Rapid technological changes could challenge Transparent Partners' service offerings.
  • Intense competition in digital marketing may impact Transparent Partners' market share.

What makes Transparent Partners unique

  • Transparent Partners specializes in data-driven customer relationship building.
  • They offer a unique blend of consultancy and technology solutions.
  • Their focus is on enhancing data connectivity and operational efficiencies.

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