Full-Time

Senior Manager

Marketing Technology

Updated on 9/3/2026

Deadline 8/1/27
National Basketball Association

National Basketball Association

501-1,000 employees

Pro basketball league with global media

No salary listed

Memphis, TN, USA

In Person

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Agile
JavaScript
React.js
Lead Generation
SQL
CRM
SEO
Data Engineering
TypeScript
Salesforce
REST APIs
Web Development
Data Governance
HTML/CSS
Google Analytics

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Requirements
  • A bachelor's degree from an accredited college or university is required.
  • At least 7 years of experience in marketing technology or a similar role is required.
  • Experience leading and mentoring cross-functional teams across marketing and technical disciplines is required.
  • Strong experience with websites, mobile apps, APIs, and digital ecosystems, including the ability to guide technical execution, is required.
  • Experience driving revenue through ecommerce and digital conversion optimization is required.
  • Familiarity with marketing technology ecosystems, including customer relationship management platforms, email service providers, and automation tools, is required.
  • Strong understanding of digital analytics, attribution models, tracking, and tag management systems is required.
  • Experience building or managing data-driven marketing systems and lead-generation programs is required.
  • Experience working with engineering, product, and analytics teams in agile environments is required.
  • Hands-on understanding of headless content management systems and React JavaScript environments is required.
  • The ability to operate at both strategic and tactical levels in a fast-paced environment is required.
  • The candidate must be highly organized and demonstrate strong communication, prioritization, and leadership skills.
  • The ability to work flexible hours, including nights and weekends, is required.
  • The candidate must have an interest in sports, technology, and digital innovation and be able to learn quickly and operate with minimal oversight.
Responsibilities
  • Lead, coach, and develop a cross-functional team across product, engineering, user experience, and marketing analytics, building a culture of accountability, growth, and high performance.
  • Operate effectively in a high-volume, live sports and entertainment environment with competing priorities.
  • Balance strategic thinking and operational execution to drive meaningful outcomes.
  • Set clear priorities and align team efforts to revenue impact, business objectives, and fan growth.
  • Oversee strategy and performance for websites and mobile apps as core revenue, engagement, and conversion platforms.
  • Drive ecommerce and ticketing optimization, improving funnel performance and user journeys.
  • Oversee development and continuous optimization in headless content management system and React-based environments.
  • Own and evolve the end-to-end marketing technology ecosystem, including customer relationship management, lifecycle marketing, automation, and communication platforms.
  • Oversee API integrations, data pipelines, and system architecture, ensuring platforms are connected, scalable, and reliable.
  • Define and manage the marketing-technology roadmap, including prioritization, vendor selection, optimization, budget oversight, and vendor management.
  • Partner with information technology, engineering, and product teams to ensure seamless integration and strong adoption.
  • Provide technical leadership and direction with working knowledge of front-end and back-end development, HTML, CSS/SCSS, JavaScript/TypeScript, React, tracking frameworks, and platform integrations; guide execution, troubleshoot issues, and ensure quality while relying on specialized team members for development.
  • Lead complex, cross-functional initiatives from concept through execution with clear timelines, priorities, and accountability.
  • Establish project-management discipline, including workflows, prioritization, and resource planning.
  • Maintain consistent communication with stakeholders, ensuring visibility into progress, risks, and results.
  • Identify and implement process improvements to increase efficiency and execution speed.
  • Define and implement KPIs, measurement frameworks, and attribution models.
  • Ensure proper tracking, tagging, and data-collection infrastructure using Google Analytics, Adobe Analytics, and tag management.
  • Use SQL to validate data, quality-assure reporting, and partner with analytics and engineering on data models and queries.
  • Partner with analytics teams while owning marketing data strategy and ensuring insights translate into actionable optimization strategies.
  • Drive a test-and-learn culture, continuously improving conversion, engagement, and return on investment.
  • Oversee the health, performance, and scalability of all digital platforms, including site and app performance, search-engine optimization, and reliability.
  • Ensure best practices in technical implementation, data governance, and system quality.
  • Provide technical direction and oversight to guide execution.
  • Perform other duties as assigned.
Desired Qualifications
  • Experience with Wrike or similar project-management tools is preferred.
National Basketball Association

National Basketball Association

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The NBA is a professional basketball league with teams that compete in regular-season and playoff games, while also running the NBA G League for talent development. It makes money from TV and streaming broadcast rights, sponsorships, merchandise, and ticket sales, and also earns from its digital platforms through ads and subscriptions. Games, stats, and exclusive content are distributed through nba.com and other channels to reach a global audience. The NBA differentiates itself from other leagues by its large, global fanbase, a comprehensive media and sponsorship ecosystem, a robust digital content platform, and a built-in development pathway via the NBA G League that helps players move to the NBA. The organization aims to grow the sport, deepen fan engagement, and maximize revenue across global markets while developing new talent and expanding its brand presence.

Company Size

501-1,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$45M

Headquarters

Charlotte, North Carolina

Founded

1946

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Simplify Jobs

Simplify's Take

What believers are saying

  • Owners approved 2026 expansion exploration for Seattle and Las Vegas, lifting franchise value.
  • TikTok's July 16 partnership drove 497 million Finals impressions and 426,000 watch referrals.
  • Google's April AI extension added fifty live NBA broadcast integrations across partners.

What critics are saying

  • The Clippers probe threatens fines, voided contracts, and owner discipline after 2026 resolution.
  • Federal prosecutors expanded their January gambling inquiry into more NBA games.
  • Expansion splits media revenue 32 ways, angering owners and delaying Seattle or Las Vegas.

What makes National Basketball Association unique

  • The 2025-2036 ESPN, NBC, and Amazon deal spans streaming and broadcast everywhere.
  • NBA.com, TikTok, and Google partnerships turn highlights into discovery and monetization.
  • Thirty teams and G League depth create a talent pipeline unmatched in basketball.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Disability Insurance

Life Insurance

Wellness Program

401(k) Company Match

Tuition Reimbursement

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

3%

2 year growth

2%
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