Marketing Manager

About Portside, Inc.

Portside is the leading SaaS platform serving the global business aviation industry, providing cutting-edge solutions for airlines, lessors, management companies, aircraft owners, and corporate flight departments. Our cloud-based platform supports seamless data exchange, advanced reporting, and powerful analytics to streamline aviation operations.

With a $55M strategic growth investment in May 2024, we are scaling rapidly. We’re looking for motivated professionals ready to drive growth and take on the challenges of a fast-paced, innovative environment.

Job Summary

We are seeking a Marketing Manager with a strong focus on demand generation to own and execute marketing strategy, product positioning, and campaign execution. This role will be responsible for creating high-impact marketing programs that generate pipeline, accelerate deal velocity, and strengthen Portside’s brand in the aviation software space.

The ideal candidate is a data-driven marketer who can balance strategy and execution leading demand generation as the highest priority, while also contributing to product marketing and broader go-to-market initiatives.

Travel is required up to 20% of the time for this role.

Key Responsibilities 

Demand Generation:

• Build, execute, and optimize multi-channel campaigns (email, digital, events, webinars, account-based marketing) to generate qualified pipeline.
• Develop lead nurturing programs and scoring models to move prospects through the funnel.
• Track, analyze, and optimize performance metrics to ensure continuous improvement and ROI.

Product Marketing:

• Partner with product and sales teams to translate complex solutions into clear, differentiated value propositions.
• Develop messaging frameworks, competitive positioning, and product launch strategies.
• Create compelling collateral (case studies, presentations, demo scripts, one-pagers) to support the sales process.

Marketing Strategy & Enablement:

• Own the marketing plan in alignment with sales and revenue targets.
• Conduct market research and customer segmentation to refine targeting and campaign strategy.
• Manage and optimize the corporate website to drive conversion and improve user experience.
• Collaborate cross-functionally to ensure consistent messaging across touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Previous experience in the aviation industry is a must.
• 4+ years of experience in B2B SaaS marketing, with at least 2 years in demand generation or growth marketing.
• Proven track record of developing successful campaigns that drive pipeline and revenue.
• Strong understanding of the buyer’s journey, segmentation, and lead lifecycle management.
• Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication, storytelling, and project management skills.
• Familiarity with aviation, transportation, or enterprise SaaS industries strongly preferred.

What We Offer

• Competitive base salary with performance-based bonuses.
• Fully remote work
• Generous time off policy
• Health, dental, and vision insurance
• Opportunities for professional development and career advancement.
• Dynamic, collaborative, and fast-growing work environment.

While this role is open to candidates across Canada, unfortunately we are not able to hire in Quebec at this time.

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