Marketing Collateral Responsibilities

• Collaborate with healthcare providers (HCPs) to collect clinical information and assist in creating clinical materials, including case reports, case videos, and educational material.
• Create clinical sales collateral for a variety of audiences, including providers and patients.
• Incorporate patient and physician testimonials into product marketing initiatives.
• Ensure content meets legal and regulatory standards, as well as brand guidelines.
• Work with the Product Marketing team to create and maintain messaging matrices, including a reference library with outside data relevant to StimLabs’ portfolio.

Training Responsibilities

• Conduct new hire disease state and clinical application sales training, including researching and building relevant presentation content and handouts.
• Research clinical applications to define market segments and provide clinical education to internal and external audiences.
• Run quarterly Continuing Educational Programs for the sales team.
• Support presenting of future and existing clinical data with context to non-commercial departments within StimLabs 

Key Opinion Leader and Educational Programs Responsibilities

• Develop physician KOLs to create a successful reference network for clinical and technical validation for existing and future product offerings. This includes creating feedback mechanisms and manage VOC activities.
• Participate in the development and delivery of educational programs to a diverse group of internal and external customers. These may be live programs, webinars, or content to support our StimLabs Professional education platform. Activities for this may include: Researching and building clinical and product presentation, training KOLs on content to ensure compliance and product accuracy while presenting, and ensuring all programs meet compliance requirements.
• Attend approved national and regional conferences and tradeshows as a StimLabs representative, interacting with key customers and attending scientific programs.

Additional Responsibilities include:

• Manage monthly updates on market trends, competitor activities, and recent publications.
• Independently research and catalog scientific publications.
• Support market analysis and research.
• Stay current on practices, protocols, and evidence to utilize in the creation of relevant reports for the commercial team.
• Analyze available market data and create strategic marketing initiatives to aid in Sales and Marketing targeting.

Requirements:

• Excellent communication skills, public speaking/teaching skills, organizational skills, and computer skills.
• Strong ability to write and communicate from a clinical/technical and marketing perspective.
• Proficiency in Microsoft Office Suite.
• Ability to interpret clinical notes and statistics.
• Independent and self-motivated
• Experience working with HCPs and KOLs, preferably within wound care.
• Experience in training people with and without clinical backgrounds.
• At least 3+ years of experience in marketing and/or the clinical field (specifically wound care) is strongly preferred.
• Bachelor’s degree in a biologic science or related field from an accredited college/university.