Full-Time

Senior Manager

Client Experience Digital

Posted on 8/1/2024

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Consumer Software
Social Impact

Senior

Baltimore, MD, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Lead Generation
Hootsuite
Google Analytics
Requirements
  • Experience in integrated digital marketing strategy and execution
  • Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world's biggest brands
  • Understanding of performance marketing tactics focused on results
  • Background in demand gen, lead gen and social media marketing
  • Experience in conducting research of various types such as; market landscape, persona, competitor and content research
  • Experience in development of project plans, calendars, and workflow processes
  • Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
  • Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
  • Strong understanding of digital analytics, measurement and performance-driven insights
  • Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
  • Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
  • 6-8 years of experience within the digital communications and marketing industry with a strong understanding of integrated strategies
  • 2+ years management experience leading small groups and projects
  • Bachelor’s Degree
  • Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Media databases and social tracking tools are a bonus.
Responsibilities
  • Be the lead strategist for digital clients
  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
  • Provide client counsel while serving as a strategic driver for client meetings and presentations
  • Expand the digital deliverables and offerings for our team
  • Assist in the development and implementation of paid, owned and earned programs
  • Efficiently manage client and team resources and deliverables around major campaigns and projects
  • Write content briefs and develop project timelines
  • Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
  • Have excellent organization and time management skills
  • Have very strong written and verbal communications skills
  • Be able and eager to quickly learn new systems, tools, approaches and platforms
  • Effectively manage client and team expectations around timelines, work, and deliverables

Weber Shandwick provides a variety of communication and marketing services, focusing on public relations, advertising, and digital marketing. Their offerings include media relations, crisis management, social media strategy, content creation, and influencer marketing, which help clients engage with their audiences effectively. The company differentiates itself from competitors by emphasizing diversity, equity, and inclusion within its workforce and in the campaigns it creates for clients. Additionally, Weber Shandwick is committed to sustainability, working with clients to promote environmentally responsible practices. The goal of Weber Shandwick is to help clients achieve their business objectives through impactful and culturally relevant campaigns that drive engagement and measurable results.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for DEI services boosts Weber Shandwick's multicultural communications offerings.
  • AI-driven analytics tools open new data-driven strategy opportunities for clients.
  • Increased focus on sustainability aligns with Weber Shandwick's expertise in responsible practices.

What critics are saying

  • Recent layoffs may affect employee morale and client relationships.
  • Rapid executive promotions could lead to strategic misalignments.
  • Healthcare growth may stretch resources, risking service delivery issues.

What makes Weber Shandwick unique

  • Weber Shandwick excels in culturally significant storytelling, enhancing client engagement.
  • The firm offers comprehensive DEI consulting, aligning with corporate diversity trends.
  • Weber Shandwick's Earned Impact Value Tool innovates PR measurement with AI-driven analytics.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

INACTIVE