Full-Time

Senior Manager

Product Marketing

Posted on 10/1/2025

hims & hers

hims & hers

1,001-5,000 employees

Telehealth platform for personalized medical treatments

Compensation Overview

$150k - $165k/yr

Remote in USA

Remote

Category
Product (1)
Required Skills
Product Management
Marketing
Data Analysis
Requirements
  • 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
  • Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
  • Ability to drive experimentation focused on conversion and engagement
  • Analytical thinker with experience in data-driven marketing
  • Experience using insights and strategic thinking to influence stakeholders and the product roadmap
  • Proven track record of leading cross-functional teams
  • Team player who is accountable, proactive, and solution-oriented
  • Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
  • Experience driving complex projects in a fast-paced environment
  • Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience
  • An MBA or a Master’s in marketing/communications is a plus
  • Consumer product marketing experience is a strong plus
  • Hims & Hers considers all qualified applicants, etc.
Responsibilities
  • Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
  • Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
  • Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
  • Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
  • Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
  • Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
  • Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
  • Lead complex workstreams and/or product segments with minimal oversight
  • Own end-to-end work across multiple categories and product lines
Desired Qualifications
  • Consumer product marketing experience is a strong plus
  • MBA or Master’s in marketing/communications is a plus

Hims & Hers is recognized for blending telehealth convenience with a wide range of personalized medical services, from sexual health to mental health. The employment environment is backed by a commitment to technical excellence and a progressive approach to healthcare, offering opportunities to work on cutting-edge treatments that address diverse patient needs. Its culture promotes innovation and patient-centric solutions, providing a motivating workspace for professionals looking to impact healthcare accessibility and quality.

Company Size

1,001-5,000

Company Stage

Post IPO Equity

Headquarters

San Francisco, California

Founded

2017

Benefits

Full healthcare - High-coverage medical, dental & vision coverage for individuals and families

Generous PTO

Retirement planning - Take advantage of our 401(k) plan including contribution matching

WFH stipend

Robust compensation

Employee discount

Utility stipend - An extra $75 each month to cover extra cell phone, internet, or data usage

Spending accounts - Options for additional HSA and FSA plans to help toward healthcare costs

Growth & Insights

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
INACTIVE