Full-Time
Senior SEO Analyst
Marketing Planning and Strategy
Posted on 7/30/2026
Walmart
10,001+ employees
Global retailer of groceries and essentials
Compensation Overview
$70k - $130k/yr
Company Historically Provides H1B Sponsorship
Bentonville, AR, USA
In Person
Bachelor's
 Growth & Marketing (1) |
|---|
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- A bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or a related field, or equivalent work experience.
- At least 5 years of SEO experience focused on technical SEO, content optimization, analytics, and organic growth.
- Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
- Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
- Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, site architecture, JavaScript SEO, page speed, and mobile usability.
- Strong understanding of featured snippets, AI Overviews, conversational queries, local results, and answer-driven search experiences.
- Experience with SEO and analytics tools including Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, Tableau, or similar platforms.
- Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
- Working knowledge of HTML, CSS, JavaScript, structured data, and web performance principles.
- Strong analytical, communication, problem-solving, and project management skills.
- A bachelor's degree in Business or a related area, or 2 years of experience in Business or a related area.
- Develop and execute SEO and AEO strategies to improve organic visibility, rankings, qualified traffic, and conversions across the website, landing pages, and content.
- Optimize content for traditional search and answer-driven experiences through page structure, headings, direct-answer formatting, internal linking, schema opportunities, entity clarity, and topical depth.
- Identify opportunities across high-intent keywords, conversational queries, featured snippets, People Also Ask, local search, Spanish-language search, and AI-influenced search results.
- Partner with Communications and Marketing teams to create SEO/AEO-optimized landing pages and content for key audiences, including Spanish-speaking users and multimodal formats such as YouTube.
- Co-own an SEO experimentation roadmap focused on measurable SEO, AEO, engagement, and conversion growth.
- Design and execute A/B tests for title tags, meta descriptions, headings, content structure, answer-first copy, calls to action, internal links, schema markup, page templates, and landing page layouts.
- Define test hypotheses, success metrics, control groups, test groups, measurement windows, and post-test readouts explaining what should be scaled, repeated, or retired.
- Partner with Analytics and Engineering to implement SEO tests cleanly and avoid crawlability, indexability, canonical, redirect, duplicate-content, or cloaking issues.
- Monitor and report SEO performance using Google Search Console, BrightEdge, seoClarity, and related tools.
- Prepare monthly and quarterly reports connecting SEO activity to impressions, clicks, click-through rate, rankings, engagement, conversions, and market-level performance.
- Expand keyword and query tracking across traditional keywords, question-based searches, local terms, Spanish-language queries, branded and non-branded demand, competitor terms, and AEO-relevant topics.
- Analyze pages with high impressions but low click-through rate, declining clicks, weak engagement, or missed conversion opportunities, and turn findings into prioritized recommendations.
- Conduct recurring technical SEO audits to identify and resolve issues affecting crawlability, indexability, rankings, site performance, and user experience.
- Optimize site architecture, internal linking, URL structure, redirects, canonicals, structured data, XML sitemaps, page templates, and navigation.
- Partner with Engineering and Product teams to improve site speed, Core Web Vitals, mobile usability, JavaScript rendering, accessibility, and page experience.
- Validate that priority pages are crawlable, indexable, correctly canonicalized, eligible for snippets, and supported by strong internal links.
- Collaborate with Communications, Creative, Legal, Product, and Marketing teams to produce helpful, accurate, user-first content supporting SEO, AEO, and conversion goals.
- Optimize landing pages and blog content with clear H1, H2, and H3 structures, concise answers, FAQs, localized information, eligibility details, and conversion-focused copy.
- Identify content gaps using search demand, competitor insights, user questions, local-market trends, Spanish-language opportunities, and AI-search retrieval patterns.
- Improve content quality by strengthening expertise signals, freshness, readability, fact density, source clarity, and alignment with user intent.
- Build relationships with Marketing, Communications, Analytics, Engineering, Product, Legal, and external SEO vendors.
- Translate complex SEO, AEO, and testing insights into clear recommendations for technical and non-technical stakeholders.
- Manage multiple SEO projects, experiments, reporting cycles, and content optimization initiatives.
- Provide guidance to internal teams on SEO best practices, AEO considerations, metadata optimization, technical SEO requirements, and content testing.
- At least 3 years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization.
- Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search queries.
- Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
- Experience connecting SEO changes to business outcomes such as sign-ups, applications, lead quality, and completed conversions.
- Experience supporting ecommerce, marketplace, gig economy, logistics, retail, local services, or driver acquisition websites.
- Spanish-language SEO experience including localized metadata, content optimization, hreflang considerations, and regional keyword research.
Walmart operates as a global retailer with a network of hypermarkets, discount department stores, and grocery stores, plus an online shopping platform. It sells groceries, apparel, electronics, and household items through its stores and Walmart.com, along with financial services and health offerings like pharmacies. Its business model centers on offering a wide range of products at low prices by maintaining a large-scale, efficient supply chain and bulk purchasing. This setup enables both in-store and online shopping, with growing emphasis on e-commerce as demand shifts. Walmart differentiates itself through massive store networks, everyday low prices, integrated omnichannel shopping, and a focus on community support and essential services, including vaccination efforts and veteran programs. The company’s goal is to help people save money and access essential goods and services for their families and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Bentonville, Arkansas
Founded
1962
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Simplify's Take
What believers are saying
- August 20, 2026 earnings beat estimates, with revenue reaching $187.94 billion.
- September 3, 2026 Georgia fulfillment center plan creates 1,000 jobs and faster shipping.
- Dunkin' integration expands Walmart app usage beyond retail baskets into daily meal purchases.
What critics are saying
- The August 4, 2026 Illinois BIPA lawsuit threatens biometric privacy damages and injunctions.
- The September 4, 2026 Great Value berry recall deepens food-safety trust risk.
- Amazon and DoorDash already own delivery habits, squeezing Walmart's restaurant-delivery ambitions by 2027.
What makes Walmart unique
- Walmart's 10,000-store footprint reaches 90% of Americans, enabling same-day delivery scale.
- Walmart Marketplace broadened assortment, with U.S. marketplace sales up 52% recently.
- Walmart's 2026 fulfillment buildout adds automated local-commerce infrastructure competitors cannot quickly replicate.
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Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↓ -5%Frozen fruit sold at Walmart recalled over risk of E. coli. WSOCTV.com News Staff Fri, September 4, 2026 at 4:18 AM PDT The U.S. Food & Drug Administration has announced a recall of Great Value-branded frozen berries sold at Walmart in 16 states, including North Carolina. Walmart is recalling one lot of its Great Value Organic Triple Berry Blend, which comes in 10-ounce bags and contains strawberries, blackberries, and blueberries. The recalled frozen fruit was sold at stores in Alabama, Arkansas, Florida, Illinois, Indiana, Kentucky, Louisiana, Minnesota, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, South Carolina, Texas, and Wisconsin. To identify whether you have the recalled frozen berries, you can look for the following information on the packaging: * UPC: 7874211226 * Lot Code: 6040 01-6 * Best-If-Used-By Date: Feb. 9, 2028 No other Great Value-branded frozen fruits or lots of the Great Value Organic Triple Berry Blend are impacted by this recall.
Walmart $1.3B Georgia fulfillment center to create 1,000 jobs. Retail giant places next-generation fulfillment centers in strategic markets to support same-day and next-day shipping. September 3, 2026 1:20 PM, EDT Key takeaways: Walmart Inc. plans to begin construction in late 2026 on a $1.3 billion automated fulfillment center in Carnesville, Ga., a project expected to create 1,000 jobs and expand the retailer's same-day and next-day shipping capabilities. The 1.5 million-square-foot facility will be located at the Franklin 85 Logistics Center in Franklin County along Interstate 85, about 80 miles northeast of Atlanta, according to a release from the state. Walmart described the project as one of its next-generation fulfillment centers, which the retailer places in strategic markets to support same-day and next-day shipping across the United States. The release did not provide an expected completion or opening date. "As customer expectations continue to evolve, investments like our new fulfillment center in Carnesville help us deliver the speed, convenience and reliability customers count on," said Karisa Sprague, senior vice president of supply chain for Walmart U.S. "We're excited to join the Carnesville community and create meaningful career opportunities where associates can grow and build their future with Walmart," Sprague said. Gov. Brian Kemp said the project would bring employment opportunities to a rural part of Georgia and allow more residents to work closer to home. "This massive investment from Walmart in a rural part of our state will not only create new, good-paying jobs for hardworking Georgians, it will also allow them to work close to home rather than commuting to a larger city for work," Kemp said. Walmart operates 209 Walmart stores and Sam's Clubs and 11 supply chain facilities in Georgia, employing more than 65,300 associates. During fiscal 2025, Walmart spent more than $26.2 billion with Georgia suppliers and supported more than 167,600 supplier jobs in the state. The Georgia Department of Economic Development pursued the project in partnership with the Franklin County Industrial Building Authority, Georgia EMC and Georgia Quick Start. Assisted by AI.
Frozen fruit sold at Walmart recalled over risk of E. coli: FDA. The U.S. Food and Drug Administration has announced an earlier recall on frozen blueberries has been expanded to include a frozen berry blend sold at Walmart stores in 16 states, i... Download Interactive Maps
Walmart now offers Dunkin' delivery through its website and app. The service initially launched through 150 in-store Dunkin' locations and will expand to most of Walmart's 10,000 US locations. The retailer is positioning itself as a restaurant delivery contender through collaboration with Inspire Brands. Eligible customers will see Dunkin' as an option under the "restaurants" tab based on their delivery address. Walmart previously expanded express delivery to Subway orders in June, marking its first restaurant integration. During second quarter earnings, the company reported 43% growth in store-fulfilled delivery, with orders under three hours representing around 37% of store-fulfilled orders. Competitor Target began testing Starbucks orders through its Drive Up service in 2022.
Walmart and Inspire Brands collaborate on delivery deal for Dunkin' Sep 3 2026 . Dunkin' will launch first via its 150 in-store tenant locations, with plans to expand to the majority of its 10,000 locations outside of Walmart stores nationwide. Walmart is expanding its restaurant delivery business through a collaboration with Inspire Brands, a global multi-brand restaurant company whose portfolio includes Dunkin', giving customers a fast, affordable way to get the Dunkin' beverages and meals they love alongside their Walmart orders. Building on its entry into restaurant delivery earlier this summer, Walmart continues to expand the restaurants available through its app, including restaurants located beyond its stores. Dunkin' will launch first via its 150 in-store tenant locations, with plans to expand to the majority of its 10,000 locations outside of Walmart stores nationwide. Customers will soon be able to order from Dunkin' restaurants located both in-store and outside Walmart stores directly through the Walmart app or Walmart.com. By delivering beyond in-store tenants, Walmart will create an even stronger delivery ecosystem that makes it possible to have restaurant beverages and meals delivered alongside Walmart orders. With its growing delivery speed capabilities and offerings, Walmart is a rapidly emerging contender in the restaurant delivery business. With an unparalleled store footprint within 10 miles of approximately 90% of the U.S. population, and its ability to leverage its established last-mile delivery network, Walmart is uniquely positioned to scale this capability rapidly. "The future of retail is about meeting customers wherever they are and simplifying their lives. By expanding restaurant delivery beyond our stores, we are offering a value and convenience proposition that is unmatched," said Greg Cathey, Senior Vice President, eCommerce Fulfillment Transformation, Walmart. "Walmart is built to support real life, and together with Dunkin', we're enabling customers to order their beverages, donut or sandwich alongside their paper towels, milk and household essentials - all through a delivery experience they already know and love." "Our goal is simple: make it even easier for guests to enjoy Dunkin' whenever and wherever they want it. By bringing Dunkin' into the Walmart shopping experience, we're creating another convenient way for guests to get their favorite beverages and meals at the speed of Dunkin'," said Dunkin' Brand President and Inspire Chief Brand Officer Scott Murphy. "By combining the strength of Walmart's delivery platform with the appeal of our Dunkin' menu, we can reach more guests in more moments, creating an experience that fits naturally into everyday life." Eligible customers will automatically see Dunkin' as an option in the Restaurants tab on the Walmart app based on their delivery address. They can access the menu, customize beverage and food selections, and check out using the same familiar experience they already use for their everyday shopping.