Full-Time
Senior SEO Analyst
Marketing Planning and Strategy
Posted on 7/30/2026
Walmart
10,001+ employees
Global retailer of groceries and essentials
Compensation Overview
$70k - $130k/yr
Company Historically Provides H1B Sponsorship
Bentonville, AR, USA
In Person
Bachelor's
 Growth & Marketing (1) |
|---|
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- A bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or a related field, or equivalent work experience.
- At least 5 years of SEO experience focused on technical SEO, content optimization, analytics, and organic growth.
- Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
- Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
- Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, site architecture, JavaScript SEO, page speed, and mobile usability.
- Strong understanding of featured snippets, AI Overviews, conversational queries, local results, and answer-driven search experiences.
- Experience with SEO and analytics tools including Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, Tableau, or similar platforms.
- Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
- Working knowledge of HTML, CSS, JavaScript, structured data, and web performance principles.
- Strong analytical, communication, problem-solving, and project management skills.
- A bachelor's degree in Business or a related area, or 2 years of experience in Business or a related area.
- Develop and execute SEO and AEO strategies to improve organic visibility, rankings, qualified traffic, and conversions across the website, landing pages, and content.
- Optimize content for traditional search and answer-driven experiences through page structure, headings, direct-answer formatting, internal linking, schema opportunities, entity clarity, and topical depth.
- Identify opportunities across high-intent keywords, conversational queries, featured snippets, People Also Ask, local search, Spanish-language search, and AI-influenced search results.
- Partner with Communications and Marketing teams to create SEO/AEO-optimized landing pages and content for key audiences, including Spanish-speaking users and multimodal formats such as YouTube.
- Co-own an SEO experimentation roadmap focused on measurable SEO, AEO, engagement, and conversion growth.
- Design and execute A/B tests for title tags, meta descriptions, headings, content structure, answer-first copy, calls to action, internal links, schema markup, page templates, and landing page layouts.
- Define test hypotheses, success metrics, control groups, test groups, measurement windows, and post-test readouts explaining what should be scaled, repeated, or retired.
- Partner with Analytics and Engineering to implement SEO tests cleanly and avoid crawlability, indexability, canonical, redirect, duplicate-content, or cloaking issues.
- Monitor and report SEO performance using Google Search Console, BrightEdge, seoClarity, and related tools.
- Prepare monthly and quarterly reports connecting SEO activity to impressions, clicks, click-through rate, rankings, engagement, conversions, and market-level performance.
- Expand keyword and query tracking across traditional keywords, question-based searches, local terms, Spanish-language queries, branded and non-branded demand, competitor terms, and AEO-relevant topics.
- Analyze pages with high impressions but low click-through rate, declining clicks, weak engagement, or missed conversion opportunities, and turn findings into prioritized recommendations.
- Conduct recurring technical SEO audits to identify and resolve issues affecting crawlability, indexability, rankings, site performance, and user experience.
- Optimize site architecture, internal linking, URL structure, redirects, canonicals, structured data, XML sitemaps, page templates, and navigation.
- Partner with Engineering and Product teams to improve site speed, Core Web Vitals, mobile usability, JavaScript rendering, accessibility, and page experience.
- Validate that priority pages are crawlable, indexable, correctly canonicalized, eligible for snippets, and supported by strong internal links.
- Collaborate with Communications, Creative, Legal, Product, and Marketing teams to produce helpful, accurate, user-first content supporting SEO, AEO, and conversion goals.
- Optimize landing pages and blog content with clear H1, H2, and H3 structures, concise answers, FAQs, localized information, eligibility details, and conversion-focused copy.
- Identify content gaps using search demand, competitor insights, user questions, local-market trends, Spanish-language opportunities, and AI-search retrieval patterns.
- Improve content quality by strengthening expertise signals, freshness, readability, fact density, source clarity, and alignment with user intent.
- Build relationships with Marketing, Communications, Analytics, Engineering, Product, Legal, and external SEO vendors.
- Translate complex SEO, AEO, and testing insights into clear recommendations for technical and non-technical stakeholders.
- Manage multiple SEO projects, experiments, reporting cycles, and content optimization initiatives.
- Provide guidance to internal teams on SEO best practices, AEO considerations, metadata optimization, technical SEO requirements, and content testing.
- At least 3 years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization.
- Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search queries.
- Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
- Experience connecting SEO changes to business outcomes such as sign-ups, applications, lead quality, and completed conversions.
- Experience supporting ecommerce, marketplace, gig economy, logistics, retail, local services, or driver acquisition websites.
- Spanish-language SEO experience including localized metadata, content optimization, hreflang considerations, and regional keyword research.
Walmart operates as a global retailer with a network of hypermarkets, discount department stores, and grocery stores, plus an online shopping platform. It sells groceries, apparel, electronics, and household items through its stores and Walmart.com, along with financial services and health offerings like pharmacies. Its business model centers on offering a wide range of products at low prices by maintaining a large-scale, efficient supply chain and bulk purchasing. This setup enables both in-store and online shopping, with growing emphasis on e-commerce as demand shifts. Walmart differentiates itself through massive store networks, everyday low prices, integrated omnichannel shopping, and a focus on community support and essential services, including vaccination efforts and veteran programs. The company’s goal is to help people save money and access essential goods and services for their families and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Bentonville, Arkansas
Founded
1962
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Simplify's Take
What believers are saying
- August 24, 2026 Apple Pay rollout removes a major customer checkout objection.
- Walmart received roughly $2.9 billion in tariff refunds for price cuts and investment.
- Marketplace release notes added multi-box fulfillment on August 20, improving complex order handling.
What critics are saying
- Walmart cut or relocated 1,000 corporate jobs in May 2026, signaling internal churn.
- Apple Pay acceptance until August 2026 exposed checkout friction versus rival retailers.
- Tariff refunds invite political backlash and price expectations if savings vanish by 2027.
What makes Walmart unique
- Walmart combines 4,600 U.S. stores with Marketplace and same-day fulfillment.
- Walmart Fulfillment Services lifted seller GMV 50% for two-day-tagged items.
- Walmart’s price leadership and grocery scale keep traffic resilient in inflationary markets.
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Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↓ -5%Target's stock has surged 62% this year through 20 August, whilst Walmart's shares fell 7%, marking a dramatic reversal in their performance trajectories. Walmart reported fiscal second-quarter same-store sales growth of 2.6%, excluding petrol, with revenue rising 5.1% and operating income up 17.4%. The retailer's low-price strategy continues attracting customers during inflationary times, with higher traffic contributing 1.5 percentage points to sales growth. The company maintains its Dividend King status, having raised payments for 53 consecutive years. However, its 1% dividend yield trails the S&P 500's 1.1%. Target has acknowledged struggling with its merchandise strategy, admitting its once-differentiated product offerings no longer resonate with consumers.
Major US retailers are receiving billions in tariff refunds after the Supreme Court ruled certain duties were illegally imposed. Walmart is getting approximately $3 billion and Target $1 billion, with over 40 S&P 500 companies expecting $9.6 billion in total refunds. The refunds stem from tariffs paid on imported goods before the court ruling. Treasury Secretary Scott Bessent criticised the process as a "corporate bonanza," stating the administration has devised a legal workaround to reclaim tariff income. US Customs and Border Protection has issued $100 billion in refunds according to court filings. Target and Walmart executives said they're using the funds to reduce prices on thousands of items, including ground beef and school supplies. Target lowered prices on 10,000 items over the past year.
Walmart, Publix race to open Brunswick locations in coming months. Wilmington StarNews Aug. 23, 2026, 5:02 a.m. ET Two new large chain stores are racing to open in southern Brunswick County. However, one of the stores recently announced it will be welcoming customers first. Walmart Supercenter and Publix Supermarket are entering the final stages of construction near the North Carolina and South Carolina line. As the last four months of 2026 begin, residents can expect to start shopping at both stores before the year ends.
Walmart to roll out Apple Pay, other contactless payment options, at all US stores from Aug 24. Published 22 Aug 2026, 10:44 PM IST Ending a long-standing holdout, Walmart announced on Friday that it will roll out widespread contactless payment options - most notably Apple Pay - across its operations. This rollout is part of the world's largest retailer's initiative to streamline the shopping experience and increase convenience for consumers, Bloomberg reported. The new payment methods will be integrated across all of Walmart's physical stores by the end of the year, as well as on its websites and mobile applications. Shift from proprietary systems. For years, Walmart has been one of the most prominent retail holdouts resisting third-party contactless payments. Previously, the only way shoppers could use contactless checkout at Walmart was through the retailer's own proprietary system, Walmart Pay, which required using the Walmart app. As "tap-to-pay" via phones or enabled credit cards became ubiquitous across the retail landscape, Walmart's refusal to accept Apple Pay caused noticeable frustration among its customers. By allowing customers to tap their devices or cards at electronic terminals, Walmart aims to significantly reduce checkout times. Rollout timeline. Bloomberg said the integration of the new payment systems will happen in phases. The initial rollout will begin at select Walmart and Sam's Club locations on Monday, August 24. The new contactless payment options, including Apple Pay, will be available at all stores by the end of the year and at gas stations by mid next year. By mid-next year, Bloomberg said, the payment options will expand to include Walmart-operated gas stations. The announcement arrives on the heels of a challenging quarter for the Bentonville, Arkansas-based retailer. On Thursday, Walmart reported a rare earnings miss, marking its slowest US comparable sales growth in over six years. The company attributed this sluggish performance primarily to pricing pressures within its pharmacy division. In response to changing consumer habits, Walmart has spent recent years heavily expanding its e-commerce footprint and investing in faster delivery networks to remain competitive and appeal to shoppers prioritising convenience. Walmart's chief communications executive to leave. Walmart's head of communications is stepping down early next year, Bloomberg said, adding that the retailer will look for a replacement externally. Chief Communications Officer Allyson Park, who has been at Walmart for more than three years, will transition to an advisory role starting 1 September, according to a memo viewed by Bloomberg News. She'll depart the company on 1 February. Park, who has also worked at Yum! Brands Inc. and Mars Inc, integrated the communications department more effectively with other divisions, according to the memo. During her tenure, Walmart has invested in new hires for the team and applied AI more frequently. She also led the company's communications strategy during last year's transition of the chief executive officer, when John Furner replaced Doug McMillon.
Why Walmart's Apple Pay and Google Pay rollout matters now. Walmart adds Apple Pay and Google Pay to its stores, a move that could change the retail payments landscape. Find out why this matters and what it means for... Aug 22, 2026 - 10:29 Why is Walmart, one of the world's largest retailers, finally embracing Apple Pay and Google Pay? The answer lies in the company's efforts to stay competitive in a rapidly changing retail landscape. After years of resistance, Walmart is now rolling out support for the two popular mobile payment services to its stores, starting August 24th. Walmart's decision to add Apple Pay and Google Pay is likely driven by the growing demand for mobile payments among consumers. With more and more people using their smartphones to make payments, Walmart recognized the need to adapt to this shift in consumer behavior. The company's previous resistance to Apple Pay and Google Pay was seen as a major drawback, and the rollout of these services is expected to improve the shopping experience for Walmart customers. The introduction of Apple Pay and Google Pay at Walmart stores will provide consumers with more payment options, making it easier and more convenient for them to make purchases. With the tap-to-pay capability, customers will no longer need to dig out their wallets or wait in line to make a payment. This is expected to reduce wait times and improve the overall shopping experience. Walmart's adoption of Apple Pay and Google Pay is a significant win for the payments industry, which has been pushing for wider acceptance of mobile payments. This move is expected to drive further adoption of mobile payments among other retailers, and could potentially disrupt the traditional payment landscape. As more retailers begin to accept mobile payments, Parrotainment can expect to see a shift away from traditional payment methods like cash and credit cards. Only time will tell if Walmart's decision to add Apple Pay and Google Pay will pay off, but the signs are promising. By embracing mobile payments, Walmart is positioning itself for success in a rapidly changing retail environment. As consumers become increasingly reliant on their smartphones, retailers that adapt to this shift will be better equipped to meet their needs and stay competitive. As Walmart continues to roll out Apple Pay and Google Pay to its stores, Parrotainment can expect to see further innovation in the mobile payments space. The company may explore other mobile payment options, such as Samsung Pay or Facebook Pay, and could potentially develop its own mobile payment service. One thing is certain, however: the retail payments landscape will continue to evolve, and Walmart is now well-positioned to adapt to these changes. Walmart's adoption of Apple Pay and Google Pay marks a significant shift in the retail payments landscape. But what does this mean for the future of mobile payments, and how will other retailers respond to this change? Parrotainment is watching this story develop - check back for updates. Follow the gist