Full-Time

Product Marketing Manager

Upgrade Card

Posted on 8/16/2024

Upgrade

Upgrade

1,001-5,000 employees

Provides loans, credit cards, and rewards

Fintech
Financial Services

Compensation Overview

$130k - $150kAnnually

+ Equity + Benefits

Mid

San Francisco, CA, USA

Hybrid role requiring in-office presence two times per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 4+ years of marketing experience, with a focus on defining and leading go to market strategies.
  • Demonstrated experience in A/B testing, with a proven track record of designing and executing a test plan.
  • Experience collaborating across departments to deliver initiatives that deliver solid learnings and improved customer outcomes.
  • Ability to thrive in a fast-paced environment and manage multiple priorities.
  • Excellent communication skills
  • A genuine interest in fintech.
Responsibilities
  • Drive the development and execution of acquisition and customer engagement marketing campaigns, supporting product strategy and business objectives, while leveraging product value propositions and customer insights.
  • Lead the end to end marketing campaign and communication development process. This includes content creation, test plan development and stakeholder reviews, as well as collaborating with Design, Analytics and Lifecycle teams to build meaningful and measurable campaigns.
  • Work closely with our Legal and Compliance partners internally and ensure all collateral has external Bank Partner review and approval.
  • Continuously optimize acquisition and customer engagement communications through test and learn strategies and ongoing testing cadence.
  • Collaborate with product managers on new and existing features to develop new communications and provide customer experience guidance.
  • Monitor industry trends, competitive landscape, customer feedback to develop actionable insights and ideate solutions to deliver new customer touchpoints and improve customer experience.

Upgrade offers personal loans, credit cards, and rewards checking accounts to help individuals manage their finances. Their personal loans allow borrowing up to $50,000 with fixed rates and no prepayment penalties, while the Upgrade Card provides cash back rewards on various spending categories. What makes Upgrade different is its focus on affordability and user-friendly features, attracting customers looking for flexible credit solutions. The company's goal is to promote responsible financial behavior and long-term financial health through accessible credit options.

Company Stage

Series F

Total Funding

$532.1M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into auto loans diversifies Upgrade's product offerings.
  • Acquisition of Uplift strengthens Upgrade's position in travel financing.
  • Partnership with Finturf enhances home improvement financing options.

What critics are saying

  • Expansion into auto loans increases exposure to credit risk.
  • Crowded BNPL market may pressure margins for Uplift acquisition.
  • Investment in new office space may strain resources if growth falters.

What makes Upgrade unique

  • Upgrade offers a unique blend of credit and banking products.
  • The Secured OneCard targets consumers with little or no credit history.
  • Partnership with FairPlay enhances fairness in lending practices.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Health & wellness initiatives

INACTIVE