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Full-Time

Product Marketing Manager

Upgrade Card

Confirmed live in the last 24 hours

Upgrade

Upgrade

1,001-5,000 employees

Provides loans, credit cards, and rewards

Fintech
Financial Services

Compensation Overview

$130k - $150kAnnually

+ Equity + Benefits

Mid, Senior

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 4+ years of marketing experience, with a focus on defining and leading go to market strategies.
  • Demonstrated experience in A/B testing, with a proven track record of designing and executing a test plan.
  • Experience collaborating across departments to deliver initiatives that deliver solid learnings and improved customer outcomes.
  • Ability to thrive in a fast-paced environment and manage multiple priorities.
  • Excellent communication skills
  • A genuine interest in fintech.
Responsibilities
  • Drive the development and execution of acquisition and customer engagement marketing campaigns, supporting product strategy and business objectives, while leveraging product value propositions and customer insights.
  • Lead the end to end marketing campaign and communication development process. This includes content creation, test plan development and stakeholder reviews, as well as collaborating with Design, Analytics and Lifecycle teams to build meaningful and measurable campaigns.
  • Work closely with our Legal and Compliance partners internally and ensure all collateral has external Bank Partner review and approval.
  • Continuously optimize acquisition and customer engagement communications through test and learn strategies and ongoing testing cadence.
  • Collaborate with product managers on new and existing features to develop new communications and provide customer experience guidance.
  • Monitor industry trends, competitive landscape, customer feedback to develop actionable insights and ideate solutions to deliver new customer touchpoints and improve customer experience.

Upgrade offers personal loans, credit cards, and rewards checking accounts to help individuals manage their finances. Their personal loans allow borrowing up to $50,000 with fixed rates and no prepayment penalties, while the Upgrade Card provides cash back rewards on various spending categories. What makes Upgrade different is its focus on affordability and user-friendly features, attracting customers looking for flexible credit solutions. The company's goal is to promote responsible financial behavior and support long-term financial health through accessible credit options.

Company Stage

Series E

Total Funding

$357.2M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

20%

1 year growth

27%

2 year growth

51%
Simplify Jobs

Simplify's Take

What believers are saying

  • Upgrade's rapid growth and expansion into new markets, such as auto loans and home improvement financing, indicate strong business momentum and opportunities for career advancement.
  • The launch of the Secured OneCard opens up new customer segments, providing a pathway for individuals with little or no credit history to build their credit responsibly.
  • The company's significant investment in new office space in Irvine, California, reflects its commitment to scaling operations and expanding its workforce.

What critics are saying

  • The crowded fintech market means Upgrade must continuously innovate to maintain its competitive edge and customer base.
  • Expansion into new product lines, such as auto loans, carries the risk of operational challenges and potential regulatory scrutiny.

What makes Upgrade unique

  • Upgrade offers a unique combination of personal loans, credit cards, and rewards checking accounts, providing a comprehensive suite of financial products that cater to various consumer needs.
  • Their focus on affordability and flexibility, such as no prepayment penalties on loans and competitive cash back rewards, sets them apart from traditional financial institutions.
  • The partnership with FairPlay to incorporate Fairness-as-a-Service solutions enhances their commitment to fair lending practices, distinguishing them in the fintech space.