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Full-Time

Marketing Copywriter

Posted on 7/15/2024

KOHO

KOHO

201-500 employees

Fintech offering prepaid cards and financial tools

Fintech
Financial Services

Compensation Overview

$85k - $115kAnnually

+ Equity Ownership

Mid

Remote in Canada

Category
Copywriting Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • 4+ years copywriting or digital marketing experience
  • Strong portfolio of high-performing copy
  • Excellent written and verbal communication
  • Ability to write for different marketing channels and audiences
  • Understanding of user needs and business goals
  • Self-starter with energy and determination
  • Ownership over work and ability to incorporate feedback
  • Curiosity about briefs, deliverables, objectives, and creative output
  • Ability to thrive in a fast-paced work environment
Responsibilities
  • Writing emails, newsletters, blogs, SMS, push notifications, social and paid ads
  • Supporting the Writing team on other projects like web and SEO copy
  • Collaborating with brand designers to bring copy ideas to life
  • Bringing KOHO's brand voice and style into writing
  • Articulating the rationale behind writing approach and its impact
  • Collaborating with other writers to share ideas and craft

KOHO provides a modern banking alternative through its prepaid Visa cards and mobile app, aimed at individuals seeking better financial management tools. The app allows users to manage their finances without the fees and complexities of traditional banks. Key features include cash back on purchases, services for building credit, and early access to payroll. KOHO operates on a free-to-use model, generating revenue from interchange fees charged to merchants and optional premium services. This approach sets KOHO apart from traditional banks by focusing on transparency, convenience, and control for tech-savvy consumers.

Company Stage

Series D

Total Funding

$316.3M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

8%

1 year growth

12%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • KOHO's successful funding rounds and growing user base indicate strong financial health and potential for continued expansion.
  • The company's innovative product offerings, such as Credit Building and high-interest savings accounts, provide valuable financial tools to consumers.
  • Partnerships with organizations like Hyr and Manzil demonstrate KOHO's ability to diversify its services and reach new customer segments.

What critics are saying

  • The competitive fintech landscape in Canada requires KOHO to continuously innovate to maintain its market position.
  • Securing a banking license is a complex and lengthy process that could face regulatory hurdles and delays.

What makes KOHO unique

  • KOHO's strategic partnerships, such as with the NBA and Manzil, enhance its brand visibility and cater to niche markets, setting it apart from other fintech companies.
  • The company's focus on democratizing access to financial products and wealth creation, combined with its mobile-first approach, appeals to a broad range of consumers.
  • KOHO's pursuit of a Canadian banking license and its significant funding rounds, including a $210 million Series D, underscore its commitment to growth and innovation.

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