Full-Time

Product Marketing Manager

Multiple Positions

Confirmed live in the last 24 hours

ByteDance

ByteDance

10,001+ employees

Operates global content platforms and apps

Data & Analytics
Consumer Software
Entertainment

Compensation Overview

$236k - $244.9kAnnually

Senior

Company Does Not Provide H1B Sponsorship

New York, NY, USA

Category
Product Marketing
Product
Required Skills
Marketing
Business Analytics
Data Analysis

You match the following ByteDance's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Must have a Master's degree in Computer Science, Engineering (any), Information Technology, Management, Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 2 years of related work experience; OR a Bachelor’s degree in Computer Science, Engineering (any), Information Technology, Management, Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 5 years of post-bachelor's, progressive related work experience.
  • Of the required experience, must have 2 years of experience in each of the following: Designing measurement plan, performance measurement metrics, and media effectiveness learning agenda to drive progress on business KPIs; Analyzing and interpreting results from experimental design, standard experimental design, randomized control test, data-driven statistical analysis, and attribution analysis to gain insights that inform media strategies and business decisions; Evaluating methodology, data integrity, and statistical soundness of external measurement and providing consultations of measurement solutions including Marketing Mix Modeling, Multitouch Attribution, and Foot traffic analysis.
Responsibilities
  • Provide Product and Engineering teams with market intelligence and analysis to identify global ads measurement pain points and revenue opportunities and form business requirements and influence the decisions around new product development.
  • Conduct measurement across markets by implementing meta studies to deeply understand product adoptions, market reactions and impact.
  • Create go-to-market strategy for ads measurement product and ensure flawless execution and operations against the strategy.
  • Collect and distill client feedback on existing measurement product and drive revenue and adoption for existing products.
  • Educate internal cross-functional teams on the competitive landscape and provide market intelligence to help advise global measurement strategy.

ByteDance operates various content platforms, including Toutiao for news aggregation and TikTok for short video sharing, catering to a global audience. The platforms utilize user-generated content and advanced algorithms to personalize user experiences, keeping them engaged. ByteDance differentiates itself from competitors by focusing on algorithm-driven content delivery and effective advertising solutions. The company's goal is to inform, educate, entertain, and inspire users while providing businesses with targeted advertising opportunities.

Company Size

10,001+

Company Stage

Private

Total Funding

$4.1B

Headquarters

Beijing, China

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Hiring Dr. Wu Yonghui boosts ByteDance's AI research and innovation capabilities.
  • UltraMem architecture strengthens ByteDance's competitive edge in AI-driven applications.
  • 'Goku' models increase user engagement by simplifying content creation on TikTok.

What critics are saying

  • Ole Obermann's departure may disrupt ByteDance's music strategy and partnerships.
  • $11.3 million penalty for video software infringement highlights legal vulnerabilities.
  • OmniHuman-1 deepfake technology raises ethical concerns and potential regulatory scrutiny.

What makes ByteDance unique

  • ByteDance's UltraMem AI architecture cuts AI inference costs by 83%, enhancing profitability.
  • The 'Goku' video models generate TikTok-style videos from text, revolutionizing content creation.
  • FlashVideo model improves video quality and efficiency on ByteDance's platforms.

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Growth & Insights and Company News

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PYMNTS
Feb 20th, 2025
Trump Plans Talks With China To ‘Keep Tiktok Alive’

President Donald Trump said he plans to negotiate TikTok’s future with China’s government. Speaking with reporters Wednesday (Feb. 20) on Air Force One, Trump was asked if there had been any developments on the future of the popular video-sharing platform, Reuters reported Wednesday. “No, there’s a lot of people interested in TikTok, and I think we have a chance of doing something good,” Trump said. “And we’ll be speaking to China about that also because they’re a party to it, obviously. But it would be great to keep TikTok alive, sell it to somebody that’s going to do a great job with it.”

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Ole Obermann leaving TikTok for major role at Apple; Tracy Gardner moves into new role at ByteDance

After five and a half years as Global Head of Music Business Development at ByteDance, Ole Obermann will be leaving the company next month for a new opportunity, still in music.

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Feb 18th, 2025
Google's Key Veteran Researcher Joins TikTok Parent ByteDance

Dr. Wu Yonghui, a well-known Google Fellow and former VP of Research at Google DeepMind, has joined ByteDance.

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Feb 17th, 2025
Byte's Open Source High-Efficiency High-Resolution Video Generation Flash Video Balancing Fidelity and Computational Efficiency

Recently, ByteDance released a new two-stage video model called FlashVideo.

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Feb 17th, 2025
ByteDance to pay $11.3 million for video software infringement, China Supreme Court rules

ByteDance to pay $11.3 million for video software infringement, china supreme court rules.