Full-Time

Senior Associate

Paid Search

Posted on 9/3/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Entry, Junior

Remote in USA

Position is remote but Portland, OR is also a listed location.

Category
General Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 1+ years of experience managing large-scale paid search campaigns
  • Experience with bulk sheet development and uploading large-scale campaigns
  • Hands-on experience using Google Ads editor to create, edit and upload SEM campaigns
  • Well versed knowledge of client KPIs, especially direct response metrics like conversions, revenue, and ROAS
  • In-depth understanding of Paid Search campaign management and optimization practices. Experience with Shopping and Performance Max campaigns. Working knowledge of product feeds and Merchant Center platforms also advantageous.
  • Experience with Paid Search Platforms like SA360
  • Google Certifications: Fundamentals, Analytics, and AdWords
  • Project management skills
  • The ability to identify insights through data analysis
  • Bachelor's degree
Responsibilities
  • Extract raw data to produce performance reports
  • Monitor campaign performance
  • Provide initial insights on campaign trends and present
  • Interpret performance reports to provide applicable insights
  • Ensure campaigns are run to agreed upon best practice guidelines
  • Uploads and manage keywords, ad creative and ad extension
  • Build relationships across PPC and Client Services teams
  • Assist and attend weekly calls and meetings
  • Collaborate with other channels

Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's focus on AI-driven marketing solutions enhances personalized customer experiences.
  • The expansion of the metaverse offers new platforms for innovative advertising.
  • Dentsu's partnership with Santander supports global SME growth, expanding their market reach.

What critics are saying

  • Rapid AI evolution could outpace Dentsu's current capabilities, risking competitive disadvantage.
  • Data privacy regulations may increase operational costs for compliance measures.
  • Economic uncertainties could lead to reduced marketing budgets, affecting Dentsu's revenue.

What makes Dentsu unique

  • Dentsu offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • The company is recognized as a leader in the Gartner Magic Quadrant for Digital Experience.
  • Dentsu's commitment to social impact initiatives, like Social Inclusion Week, sets it apart.

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