Full-Time
Senior Associate
Paid Search
Confirmed live in the last 24 hours
Dentsu
5,001-10,000 employees
Global marketing and advertising agency
Entry, Junior
Remote in USA
- 1+ years of experience managing large-scale paid search campaigns
- Experience with bulk sheet development and uploading large-scale campaigns
- Hands-on experience using Google Ads editor to create, edit and upload SEM campaigns
- Well versed knowledge of client KPIs, especially direct response metrics like conversions, revenue, and ROAS
- In-depth understanding of Paid Search campaign management and optimization practices. Experience with Shopping and Performance Max campaigns. Working knowledge of product feeds and Merchant Center platforms also advantageous.
- Experience with Paid Search Platforms like SA360
- Google Certifications: Fundamentals, Analytics, and AdWords
- Project management skills
- The ability to identify insights through data analysis
- Bachelor's degree
- Extract raw data to produce performance reports
- Monitor campaign performance
- Provide initial insights on campaign trends and present
- Interpret performance reports to provide applicable insights
- Ensure campaigns are run to agreed upon best practice guidelines
- Uploads and manage keywords, ad creative and ad extension
- Build relationships across PPC and Client Services teams
- Assist and attend weekly calls and meetings
- Collaborate with other channels
Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, delivering tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.
Company Stage
M&A
Total Funding
$19.3M
Headquarters
Tokyo, Japan
Founded
N/A
Simplify's Take
What believers are saying
- Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
- The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
- Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.
What critics are saying
- The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
- Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.
What makes Dentsu unique
- Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
- Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
- Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.