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Full-Time

Director of Public Relations

Posted on 2/14/2024

Acorns

Acorns

201-500 employees

Automated investing and savings platform

AI & Machine Learning
Data & Analytics
Financial Services

Compensation Overview

$167k - $196.5kAnnually

+ Stock Options

Senior

Remote in USA + 1 more

Category
PR & Communications
Growth & Marketing
Required Skills
Journalism
Marketing
Requirements
  • BS/BA in Journalism, Public Relations, Communications or related field required
  • 7 or more years experience in public relations field required
  • Proven ability to build a brand through inspiring and differentiating messaging and content distribution
  • Capable of developing strong relationships and trust with journalists and media houses leading to results across all media
  • Passionate about building brands and a clear understanding of the critical role PR plays
  • Solid business acumen and analytical mindset
  • Excellent written and verbal communication skills
  • Commitment to upholding policy and procedures in accordance with company standards
  • A belief that your work is tied to your life's mission
  • Optimistic about the potential of societal change
Responsibilities
  • Lead media relations and strategy for Acorns and GoHenry in the US
  • Own and drive strategic public relations plans including press positioning, messaging, media relations, fresh pitch ideas, and high-impact events
  • Introduce yourself to the marketing team members, stakeholders, and collaborators
  • Get familiar with the messaging, tools, metrics, and past campaign results
  • Meet with business leaders and teams across the organization to understand how Acorns works
  • Hit the ground running on managing 1 - 2 public relations initiatives
  • Define and drive a comprehensive US PR strategy
  • Develop and nurture key media relations and secure consistent earned media opportunities
  • Ideate and craft new narratives to drive consistent inclusion in consumer press
  • Monitor news and current events relevant to the brand, industry, and adjacent categories
  • Write key documents ranging from press releases to internal communications and external documents
  • Provide counsel to senior executives on messaging and media relations
  • Establish a streamlined process to partner with the press agency and broader marketing team
  • Define a strategic roadmap to accelerate earned opportunities for Acorns and GoHenry
  • Consistently deliver and exceed ambitious performance goals on time and on budget
  • Own a high-performing public relations program combining deep customer understanding, consistent storytelling, and creativity
  • Ensure brand messaging and identity are reflected across all external communications
  • Participate in peer-to-peer manager training as part of Acorns’ Leadership Development Program
  • Complete a Performance Development Check-in to Align on Performance and Values Rating Trends

Acorns offers an automated investing platform that enables users to save and invest spare change, with diversified portfolios, a simple retirement product, and a banking feature that facilitates spending less to invest more. The platform also provides bonus investments from 20k brands and allows for easy investing in children's accounts, along with access to financial news and tips.

Company Stage

Series F

Total Funding

$505M

Headquarters

Irvine, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

0%

Benefits

Healthcare

401(k)

Equity

Competitive Compensation

Flexible Paid Time Off

Learning & Development

Wellness

Flexible Work Hours

Quarterly Team Outings

Personal Development Plans

Annual Compensation Reviews

Recognition

INACTIVE