Responsibilities:

• Develop and execute enterprise multi-channel demand generation campaigns that drive business outcomes (hand raisers and pipe generation)
• Create programs for all stages of the funnel with priority on creating engagement, generating new leads, and nurturing them to generate pipeline
• Dig deep into our data and audiences to identify high-value personas and audiences; advise and recommend tactics that can drive short-term impact, as well as those that educate and develop new audiences
• Organize internal resources and drive consensus on the campaign focus for core products which will result in a cohesive demand gen plan
• Collaborate and secure buy-in with the other teams (Content, Creative, Product Marketing, Business Development, and Sales) to create an enterprise marketing strategy that drives demand and pipeline impact for core product
• Lead cross-functional meetings on a routine cadence to inform your team of the campaign plan, ongoing performance and on-going needs
• Work in close collaboration with Marketing Operations to ensure campaign is trackable and setup optimally
• Provide continuous and ongoing analysis of tactics, noting areas needing improvement and applying insights to optimize future campaign investments
• Setup campaign plans to be adopted globally and through channel/partner
• Identify new opportunities to reach new clients, including new formats, communities/forums and innovative delivery mechanisms
• Demonstrate a growth mindset that balances the need of getting things done in a timely manner while ensuring your efforts support on-going iteration, optimization, and repeatability
• Typically requires a minimum of 5-7 years of related experience with a Bachelor’s degree; or equivalent work experience

Experience:

• Bachelor’s degree in relevant field with 5-7 years of related experience or equivalent work experience
• Ability to work independently, taking ownership to positively influence end-to-end results
• Problem-solve skills and a continuous improvement mindset are crucial to turn out succinct projects and improve processes and ways of working across the team
• Action-oriented and ability to initiate appropriate resources to meet marketing goals
• Strong stakeholder management with ability to impact and influence different areas of the organization

SOME DIGICERT BENEFITS

• Generous medical, dental, life, vision, and disability benefits
• 401(k) plan with employer match
• Flexible spending plan
• Educational assistance
• Gym membership
• Quarterly activities

#LI-SR1