INACTIVE
Full-Time
Industry Marketing Manager
Connected planning platform
Data & Analytics
Senior, Expert
Remote in USA
Required Skills
Market Research
Marketing
Requirements
- Minimum six years of recent combined marketing and digital marketing experience preferably in the Technology, Media and Telecom industry
- Bachelor's degree from an accredited college or university
- Experience developing and implementing a strategic marketing plan for a sophisticated business. This includes the following skills: market research, navigating multiple partners, return on investment reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, content strategy
- Executive relationship manager and trusted, strategic marketing advisor with a consistent track record to collaborate and handle expectations of senior business leaders; able to work well with/between groups with complementary and contending priorities to achieve common goals
- Deep knowledge of the business environment, Anaplan's scope of solutions, and client issues; possess knowledge of leading practices, digital/social marketing, content marketing, external benchmarks, and industry trends and understands how to apply them in the Anaplan environment; capacity to derive insights and report on impact to propose strategies for growth
- Manager of cross-functional teams, timeliness, plans, processes, and budgets; very organized, focused and meticulous with outstanding oral and written communication skills; strong executive presence and presentation skills
Responsibilities
- Serve as a strategic business partner to define value proposition(s), key buyer challenges, solutions, value messages and positioning programs/exercises
- Develop thought leadership and messaging in an evolving digital consumption landscape
- Conceptualize a virtual/in-person event strategy which positions our full capabilities across the relevant Industry/Industries and generates lead flow
- Promote content, events, and other initiatives across full spectrum of digital / social channels
- Leverage leading MarTech tools to develop customer journeys that reflect Anaplan's business priorities, drive awareness, and generate demand for priority solutions
Company Stage
Series F
Total Funding
$299.9M
Headquarters
Miami, Florida
Founded
2006
Growth & Insights
Headcount
6 month growth
↓ -3%1 year growth
↓ -8%2 year growth
↓ -7%Benefits
Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time
Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k
Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work
INACTIVE