Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Title: Alliance Solution Lead, Adobe - Content Supply Chain

Job Posting Titles: GTM Solution Lead - Adobe Alliance

Solution Focus: WPP Open / Content Supply Chain (CSC)

Region/Scope: Global

The Opportunity

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.

This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.

Role Summary

Core Identity: Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.

Role Framework: This role operates across four primary motions:

Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities
Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design
Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases
Market Development (15%): Develop thought leadership and market presence for CSC solutions

Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.

Core Responsibilities

Solution Development (35%)

Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)
Develop solution architecture patterns for Content Supply Chain implementations
Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
Collaborate with WPP Open product teams on integration requirements and roadmap
Document solution specifications and technical requirements

Client Advisory & Customer Zero (25%)

Guide VML's Customer Zero implementation as reference for CSC solutions
Advise client teams on solution design and implementation approach
Participate in executive briefings and solution workshops with key prospects
Develop referenceable case studies and proof points from implementations
Provide technical guidance on complex integration scenarios

Co-Sell & Market Enablement (40%)

Enable VML sales teams on CSC solution positioning and qualification
Advise on co-sell motions with Adobe field teams
Coordinate with Adobe alliance team on joint GTM planning
Develop sales tools, battle cards, and discovery guides
Contribute to marketing content, thought leadership, and event presentations
Represent VML at Adobe events and industry conferences

Technology & AI Expectations

Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.

Team Leadership & Management

Accountability: Accountable for cross-functional outcomes on GTM and solution development. Success depends on ability to influence and align multiple stakeholders.

Leadership Expectations: Guide solution engineers and cross-functional teams on solution positioning and GTM execution. Influence internal investment decisions through business cases and market analysis. Build cross-functional alignment on alliance solution strategy.

Management Scope: Matrixed leadership; provides direction to solution engineers and guides cross-functional teams on GTM execution. Influences without direct authority across sales, marketing, delivery, and partner organizations.

Success Metrics

Solution offerings defined and market-ready
Customer Zero implementation completed and referenceable
Pipeline influenced through CSC positioning ($XM target)
Sales enablement delivered (teams trained, materials created)
Adobe co-sell engagement on CSC opportunities

Qualifications

Required

12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
Strong understanding of content supply chain challenges and enterprise content workflows
Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
Track record of building and taking solutions to market
Ability to translate technical capabilities into business value propositions
Strong executive presence and ability to lead client workshops
Background in professional services, consulting, or enterprise software

Preferred

Experience with WPP Open or similar enterprise content platforms
Prior Adobe partner ecosystem experience
Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
Experience building joint GTM offerings with technology partners
Background in agency or holding company environments
Bachelor's degree; MBA or technical degree a plus

Role Positioning

This is a solution leadership role—not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open + Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.

About VML Enterprise Solutions

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$100,000—$230,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Alliance GTM Lead

Adobe, Content Supply Chain

Wunderman Thompson

Compensation Overview

Who We Are

Simplify's Take

What believers are saying

What critics are saying

What makes Wunderman Thompson unique

Your Connections

Benefits

Company News