Growth Marketing Manager
Posted on 11/10/2022

51-200 employees

End-to-end sales strategy foundation
Company Overview
Apollo strives to be the leading provider of retirement income solutions to institutions, companies, and individuals.
Remote in USA
Experience Level
Desired Skills
  • A hacker's mentality. You obsess over finding novel ways to eke out as much yield from every channel as possible. You know how to spin up tests quickly, and when to double down
  • 3-5 years of experience developing and executing acquisition campaigns across paid social, SEM, and more. You have a rigorous framework for testing and scaling campaigns, but also can break the rules and think out of the box
  • Analytical rigor across the entire funnel. Cohort analysis is second nature to you, and you know how to measure performance across the entire buyer's journey
  • Eager to roll up your sleeves. Your role doesn't stop at strategy - you'll be the sole person managing all of our campaigns for a while. You aren't afraid to dive in and help us solve other business problems as needed
  • Effective project management skills and ability to use data to guide decision-making
  • Hard-working self-starter with the ability to manage multiple projects at the same time in a fast-paced environment
  • Must reside in the United States
  • Develop and iterate on long-term digital marketing strategy and launch campaigns that drive Apollo toward signups, MQLs, and pipeline targets
  • Oversee direct-response campaign execution: You'll work within Facebook, Google, LinkedIn Messaging Ads, Twitter, etc. to build campaigns and optimize performances within our CAC, LTV and payback period goals
  • Work closely with the content team to develop awareness, acquisition, and retargeting campaigns and monitor the performance of these campaigns on a daily basis
  • Collaborate with stakeholders across the organization to manage campaigns from planning and development through launch and reporting, with a focus on generating high quality signups, MQLs, SQLs, and pipeline
  • Test, analyze, and improve our various conversion points in the marketing funnel to optimize performance and inform marketing channel budget allocations
  • Monitor paid media trends (signups, ARR, conversion rates, CAC, LTV) and report to marketing leadership and GTM teams on findings as well as recommended actions
  • Analyze and report on the effectiveness of paid campaigns performances in Google Data Studio, Looker, and other tools
  • Manage our paid media agency to ensure smooth operations of our growth initiatives and campaigns