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Full-Time

Vice President of Marketing

Ninja Thirsti

Confirmed live in the last 24 hours

SharkNinja

SharkNinja

1,001-5,000 employees

Develops household cleaning and cooking products

Consumer Goods

Expert

Needham, MA, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • Minimum of 15+ years of prior Marketing experience
  • Deep experience with consumable products (e.g., food and beverage marketing) and/or deep experience in CPG marketing
  • Experience in managing, building, and growing teams in a global context
  • Experience leveraging consumer insights to develop effective marketing programs and campaigns
  • Experience in creative strategy development, advertising and launching new products
  • Experience in launching products globally across several different markets
  • Bachelors required and MBA preferred
Responsibilities
  • Build and lead the marketing organization to build and ensure execution of all go-to-market plans
  • Identify global brand architecture for main unit and flavor to expand assortment in all channels
  • Partner with retail and digital teams to track on-shelf sell-through performance and drive flavor roadmap
  • Work with sales and category management for sell-in strategy, retailer placement, and channel management
  • Communicate and review commercialization strategies with the executive team
  • Develop strategies and business case for global expansion
  • Work on global P&L management of the Ninja Thirsti ecosystem and revenue model
  • Lead and mentor a team of brand marketers for on-time and on-brand execution
  • Develop and execute brand guidelines for a cohesive brand experience
  • Develop consumer insights for new product ideation and optimization

SharkNinja stands out as a premier workspace due to its dedicated focus on creating high-quality, user-approved consumer products in cleaning, cooking, and food preparation. This place fosters a culture of innovation and detailed attention to product design and technology, consistently receiving high consumer ratings. Professionals here are part of a progressive environment that thrives on transforming household product categories with exceptional solutions that enhance everyday life.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Massachusetts

Founded

1994

Growth & Insights
Headcount

6 month growth

8%

1 year growth

21%

2 year growth

43%