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Product Manager
US Marketing
Posted on 6/10/2022
INACTIVE
Locations
Burlingame, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Requirements
  • Experience working with creative and media agencies to develop and implement marketing campaigns
  • Shown expertise in planning, execution and leadership of campaign plans with persistent attention to detail
  • Significant experience and understanding of business operations with critical thinking and prioritization skills
  • Lead reporting projects in a dynamic and fluid environment
  • Maintain confidentiality with privileged information, work well with others and balance a high-pressure environment
  • Extraordinarily strong verbal and written communication skills
  • You are passionate about gaming and video game culture
  • Goal-oriented and with dedication to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks
  • You are a big collaborator. Works efficiently & co-operatively with peers and internal/external partners
  • 5+ years of brand and product marketing
  • At least a Bachelor's degree in Business Administration or equivalent
  • Strong communication and collaboration skills with the ability to form deep and trusted relationships, across organizations, to achieve goals
  • Experience collaborating with and presenting to partners at multiple levels
  • An energetic, ambitious, enthusiastic, focused, and hard-working teammate!
  • Skilled multi-tasker able to understand how to distill information into clear plans
  • A self-starter who loves to take initiative and move things forward
  • Has an appreciation for US Sports, specifically for baseball
Responsibilities
  • Campaign Management: Build and manage the US go-to-market plans ensuring global marketing strategy is followed, with local nuance, and clearly communicated across all channels including owned, paid media and retail
  • Brief Media Agency and Retail Marketing partners and develop best-in-class paid media and retail marketing campaigns
  • Drive internal processes including but not limited to, briefing partners, evaluating media and channel marketing plans, regional asset development and management, and coordinating internal reviews and approvals with brand and legal teams
  • Ideate with internal and external partners to produce compelling marketing initiatives
  • Collaboration with Global Brand Team: Work closely with Marketing leads and Global liaisons to implement global brand strategies to create and implement the integrated marketing plans in the US territory
  • Post Launch Campaign Strategy and Tactical Development: Design and execute organic and paid post-launch initiatives for MLB The Show in partnership with studio and brand leads
  • Brand Extensions: Work with brand team, partners and licensors to extend MLB The Show brands to new touchpoints within the baseball and sports landscape
  • Reporting: Set US market critical metrics and track/report out weekly campaign performance, using results to optimize ongoing marketing activations
  • Project Management: Manage daily progress on channel activations and content plans to ensure campaign projects stay on budget and on time
  • Sales Support: Responsible for presenting US plans at local sales and retailer meetings
  • Budget Management: Track and report on the US campaign/media budget ensuring efficiencies in campaign spend. Generate necessary PO's and contracts based on campaign needs
PlayStation Global

5,001-10,000 employees

Online multiplayer gaming and digital media delivery service
Company Overview
Playstation's mission is to deliver new joy, excitement and awe to everyone. The company builds software and hardware for gaming consoles and content.
Benefits
  • Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings
  • Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching
  • Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events
Company Core Values
  • Dreams & Curiosity: Pioneer the future with dreams and curiosity
  • Diversity: Pursue the creation of the very best by harnessing diversity and varying viewpoints
  • Integrity & Sincerity: Earn the trust for the Sony brand through ethical and responsible conduct
  • Sustainability: Fulfill our stakeholder responsibilities through disciplined business practices