Strategist

Job Description

Strategy. This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to ask for or purchase a product, and continue doing so over the long term.

A new role within Strategy exists for a senior level strategist, who can help our agency and brand teams demonstrate a deeper understanding of consumers through retrieval and analysis of quantitative and qualitative data on consumer insights, media usage, lifestyle habits, and health behaviors, and then translate those experiences into strategic recommendations for our clients.

Qualifications

• Be able to create and evaluate consumer research, both qual and quant.
• Be able to extract and develop insights from relevant data
• Understand how our targets interact with the media universe
• Be able to construct effective communications maps that define the target’s journey through the sales process
• Working with other strategists to develop comprehensive picture of target behavior
• Work with analytics and media monitoring sources (both competitive activity and customer activity) to analyze channel activities and results

Additional Responsibilities include:
• Collaborating with the creative, account, and channel planning teams on brand and communications strategies
• Acting as the bridge between smart strategic thinking and great creative solutions
• Mining provocative insights that form the basis for creative strategies
• Developing inspiring creative briefs and briefings
• Assisting in new business pitches
• Participating in market research activities
Skills/experience required:
• Great interpersonal skills
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Able to simplify and clarify complex concepts
• Excellent analytical skills
• Collaborative approach
• Creative thinker
• 5+ years experience
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience