Performance Marketing Manager
Tock
Posted on 11/30/2023
INACTIVE
Squarespace

1,001-5,000 employees

Platform for website-building & ecommerce
Company Overview
Squarespace's mission is to help people with creative ideas stand out and succeed. The company operates a modern platform that enables millions to build a brand, share their stories, and transact with their customers in an impactful and beautiful online presence.
Consumer Software

Company Stage

Series B

Total Funding

$578.5M

Founded

2003

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

2%

1 year growth

3%

2 year growth

3%
Locations
Chicago, IL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Hubspot
Salesforce
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 5+ years of related, hands-on experience in B2B demand generation or paid acquisition
  • Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies
  • Experience with programmatic, display and content syndication vendors
  • Project management skills and attention to detail
  • Experience making data-driven decisions while managing changing priorities
  • Moderate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce.com
  • Understanding of multi-touch attribution models and data ideal
  • Experience managing large media budgets and multi-channel paid marketing campaigns
Responsibilities
  • Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketing
  • Work in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activities
  • Oversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategies
  • Manage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user data
  • Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programs
  • Manage digital marketing budget and demonstrate a deep appreciation for spend effectiveness
  • Analyze channel, campaign, and program performance to identify optimization opportunities
  • Deliver campaign results to leadership and other team members, explaining the drivers of over/underperformance
  • Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options
  • Ensure campaign tracking and reporting dashboards are up to date
  • Monitor organic search and make recommendations on how to improve results
Desired Qualifications
  • Desire to build knowledge around marketing principles, media strategies, and implementation tactics