Full-Time

Buyer – Programmatic

Updated on 11/19/2024

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Consumer Goods
Entertainment

Compensation Overview

$62.4k - $70kAnnually

+ Bonus

Junior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth & Marketing
Requirements
  • 1+ years of hands-on programmatic buying experience
  • Proven ability to develop/implement/improve business processes
  • Proven ability to thrive in highly collaborative work environments
  • Advanced user of at least two DSPs
  • Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
  • Experience managing or mentoring junior employees is preferred
Responsibilities
  • Oversee planning, buying and optimization of programmatic media across a portfolio of clients.
  • Socialize and document optimizations and learnings
  • Implement and build on best practices for bidding, budget management, ad operations and reporting
  • Create case studies to support best practices
  • Educate internally and externally on DSP functionality, results and optimizations
  • Support development of POVs to inform clients and agency personnel about changes in RTB and programmatic marketplace technology
  • Design and implement strategies to improve performance for clients, supporting recommendations with results data

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for these services, which are designed to enhance their visibility and engagement with target audiences. Horizon Media works with clients across multiple industries, such as entertainment, sports, health, and consumer goods, and has notable partnerships, including collaborations with TikTok and events like the Hoop Dreams Classic. A key aspect of Horizon Media is its commitment to diversity, equity, and inclusion, which is reflected in its work environment and practices. The company has received several awards, including the 2021 Campus Forward Award, and is led by figures like Gene Turner and Karen Hunt, who guide its strategic initiatives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Horizon Media's leadership in sustainability, exemplified by hosting the Sustainable Media Summit, positions it as a forward-thinking agency committed to addressing climate change.
  • The company's diverse client base across industries like entertainment, sports, and health provides employees with varied and dynamic project opportunities.
  • Recognition through awards like the 2021 Campus Forward Award and partnerships with high-profile figures like Michael B. Jordan enhance the company's reputation and employee pride.

What critics are saying

  • The highly competitive media and advertising market requires Horizon Media to continuously innovate to maintain its leadership position.
  • Balancing diverse client needs while maintaining a strong focus on sustainability and DEI initiatives could strain resources and operational efficiency.

What makes Horizon media unique

  • Horizon Media's commitment to diversity, equity, and inclusion sets it apart in the media agency landscape, ensuring a work environment that reflects the diverse communities it serves.
  • Their strategic partnerships, such as with TikTok and the Earth Public Information Collaborative (EPIC), enable them to offer unique campaign opportunities and sustainability-focused initiatives.
  • Horizon Media's recognition as the largest U.S. media agency by AdAge Data Center 2023 underscores its industry leadership and extensive client reach.

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