Marketing Director

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What’s Cool About this Job

WP Engine is looking for a EMEA focused Director of Marketing to play a pivotal role in serving the world of WordPress agencies & brands with WP Engine’s deep catalog of expert resources. This is a win-win-win mission - empowering agencies, their clients, brands and WP Engine to succeed together!

If you’re ready to be a part of the biggest ecosystem in WordPress, to move fast and build creative campaigns, to be laser-focused on marketing data, and join a high-growth, high-achieving team - than THIS is the place for you.
 

The Day to Day

• Strategy Development: Develop and execute a comprehensive EMEA focused demand generation strategy aligned with overall business goals, focusing on lead generation, agency & brand acquisition, enablement and revenue growth.

• Collaborate with the global digital marketing team to ensure that EMEA is hitting its inbound lead generation goals. 

• Collaborate with the Customer Lifecycle and Agency teams to ensure that our Brand and Agency focused campaigns are localized and perform well in the local EMEA market. 

• Data-Driven decision making to monitor, analyze, and report on agency & brand program performance.

• Events. Own the execution of local events in the EMEA marketing, whilst collaborating with the global Events team on the overall events strategy. 

• Technology Utilization: Ensure local roll out and use of agency & brand specific marketing technology platforms and tools.

• Field Marketing: Where required, create localized campaigns, collaborate with sales on execution, follow up and reporting. 

• Report on any local marketing spend and measure/report on the effectiveness/ROI.

Your Skills and Expertise

• Minimum 10+ years of experience in Demand Generation, Growth Marketing, Content Marketing, Digital Marketing, Tradeshows and Events for a SaaS company.

• Proven track record in creating engaging lead generation campaigns across various digital touchpoints.

• Experience in Wordpress or other Open Source technologies preferred.

• Demonstrated expertise in demand generation strategies for SaaS-oriented audiences.

• Strong data skills and a deep curiosity to utilize analytics to uncover opportunities for growth.

• Exceptional marketing strategy skills, capable of crafting clear proposals, executive readouts, and campaign reports.

• Proficiency in prioritization, utilizing expected value estimates and cross-functional collaboration to determine high-impact ideas.

• Experienced in collaborating with US led global marketing teams. 

• Familiarity with demand generation tools, including CMS, analytics, and email marketing.

• Effective project management skills, with the ability to coordinate and communicate clearly.

• Experience running trade shows, webinars, round tables and other localized marketing events.

• Experience marketing to digital marketing agencies is a plus, but a strong desire to understand this audience is essential.

• Agency experience is a plus.

Consider joining the WPEngine team if you want to:

• Make an impact on your career, your team, the company, the industry and the world by fundamentally transforming how agencies and brands bring their digital projects to life

• Empower WordPress agencies and brands to succeed.

• Voice your creative solutions to the challenges of today, and watch them come to life.

• Learn from an approachable, responsive executive management team and high caliber colleagues  

• Advance your career in our strong promote-from-within culture

• Enjoy a generous benefits package that really takes care of your needs and unexpected perks that make working here fun 

#LI-DO1