Product Marketing Lead
Confirmed live in the last 24 hours
ONE Finance

501-1,000 employees

Financial technology firm offering integrated banking solutions
Company Overview
ONE is a financial technology company that offers a comprehensive suite of financial services, including a banking app, debit Mastercard, and cash back offers, all with no monthly fees. The company's culture promotes humility, honesty, and innovation, providing an environment where employees can challenge the status quo alongside experienced leaders in fintech, banking, and tech. Backed by industry giants like Walmart and Ribbit Capital, ONE's competitive advantage lies in its high-yield savings rate and its commitment to helping customers manage their finances more effectively.

Company Stage


Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Data Analysis
Market Research
Growth & Marketing
  • 10+ years of marketing experience
  • Bachelor's degree or equivalent experience
  • Expertise in product marketing and digital experiences
  • Experience with determining product-market fit and delivering products to market
  • Proven experience launching new products with fully integrated plans and execution
  • Strong organizational and analytical skills
  • Excellent written and verbal communication skills
  • Ability to plan and execute on multiple projects simultaneously
  • Supporting and managing integrated go-to-market (GTM) strategy, planning and execution for existing and new banking products & services across all channels and distribution
  • Crafting and articulating value propositions and messaging to inform marketing initiatives
  • Collaborating, building and executing marketing campaigns to support KPIs, including conversion goals throughout the funnel, and more efficient CACs
  • Owning core pages across the public website, including homepage and marketplace, as well as key experiences within the app to improve customer conversion and product adoption
  • Articulating value propositions and product messaging strategy for existing and new banking feature launches
  • Collaborating on creative briefs to inform the development of web and app design experiences, as well as work with Brand team and design team on creative assets for owned, earned, and paid channels
  • Partnering cross-functionally to assess market needs and opportunities, validating with customers, defining value propositions and marketing/industry positioning
  • Training and supporting the internal teams team to articulate our product value and competitive advantage
  • Tracking and analyzing the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual test and learn agenda
  • Conducting comprehensive market research to deeply understand customers, current market trends, the competitive landscape, and key investor insights
Desired Qualifications
  • Experience in retail consumer-focused marketing
  • Strong ability to lead and communicate cross-functionally with other departments
  • Flexible and adaptable to changing priorities
  • Experience in the fintech industry
  • Experience with data analytics and performance marketing