GTM Enablement Manager

About the Role

We are looking for a GTM Enablement Manager to support our Account Managers by building scalable, high-impact enablement programs that drive outbound sales and upsell success. This role will be responsible for developing playbooks, onboarding frameworks, ongoing training programs, and performance measurement strategies to ensure these teams achieve revenue targets.

The ideal candidate is a hands-on enablement professional with experience in outbound sales and expansion strategies with existing customers, capable of designing and executing training initiatives that drive measurable business outcomes.

What You’ll Do

• Develop Playbooks & Sales Systems – Build and implement comprehensive playbooks that cover process, talk tracks, systems, and best practices to enable Account Managers and Sales to achieve 
• Design & Facilitate Training Programs – Develop and facilitate new hire onboarding bootcamps, call review scorecards, and ongoing enablement programs to ensure continuous learning and skill development.
• Sales Coaching & Performance Optimization – Partner with Sales Managers to coach and upskill their teams, leveraging call listening sessions and data-driven insights to refine messaging and execution.
• Program Execution & Measurement – Launch and track the success of enablement programs, ensuring initiatives are aligned with business objectives and optimized based on performance metrics and OKRs.
• Cross-Functional Collaboration – Work closely with Sales Leadership, RevOps, Sales Operations, and Product Marketing to align enablement programs with business needs and go-to-market strategies.
• Drive Adoption of Sales Tools – Ensure teams effectively utilize key enablement tools such as Outreach, Gong, Salesforce, and our Apollo.io platform to optimize outbound and upsell motions.

What We’re Looking For

• 5+ years of experience in Sales Enablement, Outbound Sales, Account Management, or Sales Coaching with a proven track record of driving revenue impact.
• Deep understanding of outbound sales strategies, expansion playbooks, and upsell motions within high-growth environments.
• Familiarity with sales methodologies (e.g., Challenger, Sandler, Command of the Message, MEDDIC).
• Strong data-driven mindset, with experience measuring enablement impact through performance metrics and KPIs.
• Mid to high-level proficiency in enablement tools such as LMS, Gong, Outreach, Salesforce, and preferably Apollo.io.
• Experience working in or understanding Product-Led Growth (PLG) environments is a plus.
• High emotional intelligence (EQ), resilience, and a scrappy, self-motivated approach to tackling new challenges.
• Exceptional facilitation and content creation skills, with the ability to deliver engaging and effective training programs.

Why Join Apollo.io?

• Make an Impact – Play a pivotal role in building the outbound sales motion and expansion strategy from the ground up.
• High-Growth Environment – Work in a fast-paced, dynamic company with a high-performance culture.
• Collaborative & Supportive Team – Partner with driven, passionate colleagues who thrive on building scalable and repeatable processes.
• Remote-First Culture – Work from anywhere while being a core contributor to Apollo.io’s GTM Enablement team.

🚀 Ready to elevate our sales teams and drive meaningful impact? Apply now!