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Full-Time

Product Marketing Manager

Optimization

Posted on 6/26/2024

Integral Ad Science

Integral Ad Science

1,001-5,000 employees

Media measurement and optimization platform

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$88.9k - $152.4kAnnually

Junior, Mid

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 2-4+ years' product marketing experience in advertising technology/media or related fields
  • Experience building and executing marketing and go-to-market plans and campaigns
  • Excellent storyteller; ability to craft and deliver compelling narratives and produce engaging content
  • Strong technical/product acumen, with the ability to translate complex concepts and capabilities into simple, clear, and concise messages
  • Strong analytical skills and a data-driven mindset, with experience in leveraging data to inform decisions
  • Superb communication skills, both verbal and written; naturally curious and adept at asking insightful questions
  • Proven ability to influence and motivate colleagues across a distributed and cross-functional team setup
  • Recognized self-starter with the ability to take initiative and thrive in a fast-paced, dynamic environment
  • BA/BS degree required, MBA or advanced degree preferred
Responsibilities
  • Develop go-to-market plan and lead cross-functional and distributed teams to launch products to market
  • Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption
  • Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales
  • Utilize market data to inform strategic decisions and product positioning
  • Develop compelling messaging and positioning for products that translate to one-sheets, decks, and email communications
  • Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally
  • Continuously gather and analyze customer feedback to inform product development and marketing strategies
  • Define, track, and report on OKRs associated with product launches to enable product adoption
  • Drive revenue by building simple and differentiated sales narrative tied to IAS’s value proposition and target market segments
  • Collaborate with Integrated Marketing, Comms, and Research teams to create compelling thought leadership content and sales collateral to drive product adoption
  • Work closely with the Sales Learning and Development team to develop and implement a training strategy that supports sales teams in effectively positioning IAS products
  • Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy

Integral Ad Science provides a media measurement and optimization platform with technologies for verifying viewability and invalid traffic on social media, as well as measuring brand suitability for CTV, enhancing campaign effectiveness, and ensuring brand safety.

Company Stage

IPO

Total Funding

$276.1M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

1%

1 year growth

2%

2 year growth

8%

Benefits

Healthcare: Comprehensive health insurance

Flexible PTO: Take what you need, when you need it

Retirement: 401k match in the US, country-specific pension plans

Parental leave: Full maternity and paternity leave

Community: Volunteer opportunities

Celebrating team players: Peer-nominated awards

Meals and snacks: Stocked kitchens to fuel your day

Team events: Frequent happy hours, parties and outings

INACTIVE