Full-Time
Manager – Performance Marketing
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
Compensation Overview
$90k - $110k/yr
Canada
In Person
 Growth & Marketing (1) |
|---|
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- Four or more years of performance-driven digital marketing experience, with deep expertise in paid social
- Strong working knowledge of paid search
- Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals
- Experience mentoring team members, supporting growth goals and education of strategic media planning best practices
- Strong understanding of attribution, conversion tracking, and measurement frameworks
- Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.)
- Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques
- Excellent client management and communication skills, including presenting to internal and external stakeholders
- Proficiency in the Google Suite and project management tools (e.g., monday.com)
- Agency or fast-paced, client-facing experience is highly preferred
- Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives
- Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting
- Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix
- Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities
- Collaborate with Sr. Associates to develop performance driven insights, recommendations
- Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews
- Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations
- Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms
- Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals
- Own final campaign QA and establish QA standards and tracking frameworks across your team
- Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals
- As needed, support new business pitches and contribute to process improvement and thought leadership
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Get referred to Viral Nation
Find people who can refer or advise you
Simplify's Take
What believers are saying
- Enterprise clients like Coca-Cola, Meta, and Uber support account expansion.[5]
- Over 900 creators enable scalable creator-led and brand-owned campaign production.[4]
- Mobile app and gaming campaigns create repeatable vertical playbooks with high LTV clients.[3]
What critics are saying
- TikTok policy changes can reduce reach, campaign ROI, and creator monetization.[3]
- Meta algorithm shifts can weaken attribution and compress margins on performance services.[6]
- In-house creator teams and software rivals like CreatorIQ squeeze agency fees and commissions.[3]
What makes Viral Nation unique
- Largest global creator roster supports end-to-end influencer and social services.[5]
- Proprietary AI measurement framework, Culture Quotient, replaces impressions with business outcomes.[1]
- Brand safety and fit tooling is bundled with campaign execution on Google Cloud.[7]
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↓ -5%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.