Lead Digital Strategist
Posted on 9/27/2023
Growth marketing automation platform
Klaviyo's missions is to help companies retain customers and maximize their ROI. Klaviyo’s data–proven customer platform allows companies to send relevant, well–timed emails and SMS that increase lifetime values.
Growth & Insights
6 month growth↑ 5%
1 year growth↑ 5%
2 year growth↑ 52%
Cambridge, MA, USA
Growth & Marketing
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
- 15 years of experience in digital marketing, email marketing, or related roles.
- Demonstrated experience with Klaviyo or similar marketing automation platforms.
- Strong knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
- Proven experience in developing and executing successful data-driven marketing campaigns.
- Strong understanding of email marketing best practices and strategies.
- Exceptional communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Strong project management skills to oversee implementations and campaigns from start to finish.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Ability to engage with C-Suite executives
- Ability to work collaboratively in cross-functional teams.
- Proven track record of driving successful marketing campaigns and achieving results.
- Collaborate with clients to understand their business objectives and marketing goals.
- Analyze client data to identify opportunities for improved customer engagement and revenue growth.
- Develop customized marketing strategies that leverage the capabilities of the Klaviyo platform.
- Design comprehensive email marketing campaigns that resonate with target audiences.
- Provide expert guidance on best practices for email marketing, segmentation, and personalization.
- Implement A/B testing and data analysis to refine campaign performance.
- Partner with cross-functional teams to ensure seamless execution of strategies.
- Monitor campaign performance and provide regular performance reports to clients.
- Offer recommendations for optimization and campaign enhancement based on data insights.
- Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.
- Deliver exceptional client experiences through clear communication and effective relationship-building.