Lead Digital Strategist

Posted on 9/27/2023

INACTIVE

1,001-5,000 employees

Growth marketing automation platform

Company Overview

Klaviyo's missions is to help companies retain customers and maximize their ROI. Klaviyo’s data–proven customer platform allows companies to send relevant, well–timed emails and SMS that increase lifetime values.

Consumer Software

Company Stage

IPO

Total Funding

$1.7B

Founded

2012

Headquarters

Boston, Massachusetts

Growth & Insights

Headcount

6 month growth

↑ 5%

1 year growth

↑ 5%

2 year growth

↑ 52%

Locations

Cambridge, MA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

CategoriesNew

Growth & Marketing

Requirements

Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
15 years of experience in digital marketing, email marketing, or related roles.
Demonstrated experience with Klaviyo or similar marketing automation platforms.
Strong knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
Proven experience in developing and executing successful data-driven marketing campaigns.
Strong understanding of email marketing best practices and strategies.
Exceptional communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
Analytical mindset with the ability to interpret data and provide actionable insights.
Strong project management skills to oversee implementations and campaigns from start to finish.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
Ability to engage with C-Suite executives
Ability to work collaboratively in cross-functional teams.
Proven track record of driving successful marketing campaigns and achieving results.

Responsibilities

Collaborate with clients to understand their business objectives and marketing goals.
Analyze client data to identify opportunities for improved customer engagement and revenue growth.
Develop customized marketing strategies that leverage the capabilities of the Klaviyo platform.
Design comprehensive email marketing campaigns that resonate with target audiences.
Provide expert guidance on best practices for email marketing, segmentation, and personalization.
Implement A/B testing and data analysis to refine campaign performance.
Partner with cross-functional teams to ensure seamless execution of strategies.
Monitor campaign performance and provide regular performance reports to clients.
Offer recommendations for optimization and campaign enhancement based on data insights.
Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.
Deliver exceptional client experiences through clear communication and effective relationship-building.

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

As a Klaviyo Digital Strategist, you will play a pivotal role in partnering with our clients to maximize their marketing potential through the Klaviyo platform. You will work closely with clients to understand their business goals, develop tailored strategies, and provide guidance on optimizing their marketing campaigns using data generated from the Klaviyo platform.

Key Responsibilities:

Collaborate with clients to understand their business objectives and marketing goals.
Analyze client data to identify opportunities for improved customer engagement and revenue growth.
Develop customized marketing strategies that leverage the capabilities of the Klaviyo platform.
Design comprehensive email marketing campaigns that resonate with target audiences.
Provide expert guidance on best practices for email marketing, segmentation, and personalization.
Implement A/B testing and data analysis to refine campaign performance.
Partner with cross-functional teams to ensure seamless execution of strategies.
Monitor campaign performance and provide regular performance reports to clients.
Offer recommendations for optimization and campaign enhancement based on data insights.
Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.
Deliver exceptional client experiences through clear communication and effective relationship-building.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.
15 years of experience in digital marketing, email marketing, or related roles.
Demonstrated experience with Klaviyo or similar marketing automation platforms.
Strong knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
Proven experience in developing and executing successful data-driven marketing campaigns.
Strong understanding of email marketing best practices and strategies.
Exceptional communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
Analytical mindset with the ability to interpret data and provide actionable insights.
Strong project management skills to oversee implementations and campaigns from start to finish.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
Ability to engage with C-Suite executives
Ability to work collaboratively in cross-functional teams.
Proven track record of driving successful marketing campaigns and achieving results.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Pay Range For US Locations:

$180,000—$270,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

You can find our Job Applicant Privacy Notice here.