Full-Time
Senior Digital Merchandising Manager
Dyson
10,001+ employees
Global home appliances and electronics producer
Compensation Overview
$165.6k - $207k/yr
New York, NY, USA
In Person
 Retail (1) |
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- Strong eCommerce acumen
- 5+ years’ experience working with CMS platforms, preferably including AEM, Hybris, Magento, or Sitecore
- 2–3 years’ experience line-managing an effective team
- Experience working with and managing offshore teams
- Ability to motivate, engage, and inspire a team
- Strong planning, prioritization, and coordination skills
- Resilience and composure when navigating issues, ensuring high-quality outcomes
- Strategic interest in digital transformation and organizational needs
- Excellent communication skills, able to engage stakeholders with varying technical knowledge
- Strong working knowledge of Microsoft Office and ideally the Atlassian suite
- A collaborative team player and proactive self-starter with strong communication skills at all levels
- Lead and manage a team of eCommerce Merchandisers across Dyson’s multiple CMS platforms and Salesforce Marketing Cloud, providing clear direction, coaching, and support to ensure consistently high-quality output and an excellent stakeholder experience.
- Develop your team, taking time to understand individual development needs and aligning them with broader team requirements and global business objectives.
- Own the delivery of large, complex digital projects, including global and multi-lingual market content, support, and training across a range of CMS platforms (primarily AEM, Magento, and Sitecore).
- Ensure high-quality delivery across all digital experiences and content, maintaining consistency, accuracy, and strong attention to detail. Validate that all appropriate reviews and approvals are completed before content is released or published.
- Serve as the senior escalation point for all supported platforms.
- Report regularly to the Global Digital Delivery & Merchandising Director on project status, risks, issues, and dependencies.
- Support eCommerce Merchandisers in collaborating with the wider eCommerce and Revenue teams to test new CMS functionality, provide subject‑matter expertise, and guide operational rollout of content into production.
- Ensure the team delivers robust testing and Business Validation Testing (BVT) to confirm new website functionality is fit for purpose prior to release.
- Foster strong collaboration across markets in the US, Canada, and LATAM, as well as with Product Owners, Experience Delivery Managers, Global teams, Designers, Copywriters, and Commercial partners to uphold high standards of digital excellence.
- Support the team in investigating, identifying, and resolving technical issues raised by the business.
- Build strong, influential relationships at all levels of the organization, inspiring your team and partners to adopt effective ways of working and high‑quality behaviors.
- Be proactive in improving processes and embedding digital transformation initiatives to drive team effectiveness and efficiency
Dyson designs and manufactures a range of home appliances, including vacuum cleaners, air purifiers, hair care products, and hand dryers, for consumers and businesses worldwide. Its products rely on high-performance engineering and advanced technology to deliver effective cleaning, air quality, grooming, and hand-drying experiences. Dyson sells directly through its website and via retail partners, earning revenue from product sales and after-sales services. The company differentiates itself through a strong emphasis on research and development to improve performance, introduce new features, and optimize efficiency and usability. Its goal is to keep its products at the leading edge of consumer electronics and home appliances by combining practical design with rigorous engineering.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
one-north, Singapore
Founded
1991
Simplify's Take
What believers are saying
- Demo stores in Sydney and Melbourne drive high-margin direct sales and brand engagement.
- Spot+Scrub Ai captures premium robotic vacuum segment with proprietary AI stain detection.
- Dyson Amino scalp treatment clinically proven to reduce hair loss by 63% expands beauty TAM.
What critics are saying
- US tariffs on Malaysian imports at 19% eroded £440M sales in 2024, continuing pressure.
- SharkNinja and iRobot undercut Dyson's $1,199 robot vacuum with $600-$900 alternatives.
- Procter & Gamble's Olaplex dominates hair loss market at half Dyson's Amino price.
What makes Dyson unique
- Dyson invests £400M annually in R&D, launching record products with premium positioning.
- Integrated vertical integration spans farming, manufacturing, and direct-to-consumer retail channels.
- AI-powered product ecosystem includes wet-dry robotics, scalp treatments, and smart home appliances.
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Benefits
401(k) Retirement Plan
401(k) Company Match
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Paid Time Off
Commuter Benefits
Child Care Leave Program
Wellness Program
Employee Assistance Program
Generous Dyson Product Discounts
Health Insurance
Vision Insurance
Dental Insurance
Short-Term Disability
Long-Term Disability
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Dyson reported a £440 million sales decline, with revenues falling from £6.57 billion to £6.13 billion last year. The company attributed the drop to US tariffs imposed by Donald Trump on Malaysian and Philippine imports, where Dyson manufactures products, alongside weak consumer confidence and currency fluctuations. President Trump had imposed tariffs of up to 24% on Malaysian imports, later reduced to 19%. Dyson raised US prices last year citing "global economic conditions". Despite lower revenues, operating profits increased from £520 million to £600 million following cost reductions, including cutting around 1,000 UK roles in mid-2024. The company launched a record number of products and invested £400 million in research and development. This marks the second consecutive year of declining sales after 22 years of continuous growth.
Dyson has launched the Spot+Scrub Ai, its first robotic vacuum cleaner capable of both wet and dry cleaning, priced at $1,199. The device uses AI-powered vision and green illumination to detect and identify nearly 200 types of household substances and objects, performing up to 15 focused cleaning passes over stains until they are removed. The robot features a self-cleaning microfiber wet roller with a 12-point hydration system that delivers fresh heated water whilst cleaning. The roller cleans itself on every rotation and extends 1.6 inches to reach edges and skirting boards. The machine uses LiDAR and AI vision for navigation and mapping, automatically labelling rooms through the MyDyson app. Its bagless cyclonic dock hygienically empties dry debris using 10 Dyson root cyclones, with capacity for up to 100 days.
Dyson Beauty has launched Dyson Amino leave-in scalp bubble treatment, its first scalp care product, priced at $54.99. The foaming formula is clinically proven to reduce hair loss by 63%, excess oils by 62%, and visible flakes by 88%. The treatment features Dyson Amino11 blend, combining barley grown on Dyson Farming with 11 amino acids to support scalp barrier function. It includes skincare ingredients like niacinamide, Ectoin Natural and caffeine in a lightweight, non-greasy foam-to-serum formula. Dyson Farming, the UK's largest farming business spanning 36,000 acres, cultivates the barley used in the formulation. The product joins Dyson's expanding beauty range, which now includes styling, conditioning and scalp care formulations designed to work with its hair care technology. The treatment is available at Dyson Demo stores, Dyson.com and select retailers.
As inflation rates continue to rise, retailers continue to face the challenge of providing consumers with more affordable price points for products they both want and need. But instead of calling it a knockoff, a fake or a cheaper alternative, a younger cohort of consumers have decided to give it a trendy name — a dupe. . Difference Between Dupes and Fakes. Dupes are the more affordable option to the high-end product and come at a fraction of the cost, making them an attractive to consumers who are looking for alternatives. Fakes, on the other hand, are products that are designed to look exactly like a higher-end product, often with logos or branding that is identical or very similar.
Dyson today launches the new Dyson V15 Detect handheld vacuum, as well as a Pet Grooming Kit and a Detail Cleaning Kit that are backward compatible with previous vacuum models.