Senior Marketing Automation Manager

Lifecycle Strategy & Business Impact

• Own and drive the end-to-end lifecycle marketing strategy across acquisition,nurture, conversion, onboarding, retention, expansion, and advocacy,with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value.

• Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes.

• Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI.

Platform Migration & Marketing Automation Leadership

• Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across:

• Campaigns, programs, content, and landing pages

• Reporting and analytics

• Scoring models, data architecture, compliance, and governance requirements

• Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design.

• Develop andmaintaina clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle.

Campaign Execution & Optimization

• Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.

• Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends.

• Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement.

• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.

Cross-Functional Partnership

• Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency.

• Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities.

• Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities.

Prioritization & Operational Excellence

• Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests.

• Balance short-term execution needs with long-term platform scalability and strategic investments.

• Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured.

Team Leadership

• Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matterexpertiseanda strong ownership mindset.

• Set clear expectations, provide coaching, and ensurehigh standardsfor execution, quality, and accountability across the team.

Requirements

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred.

• 3+ years ofpeopleleadership experience,including leading teams through platform migrations or complex cross-functional initiatives.

• Deep Marketoexpertiserequired; Marketo certificationstronglypreferred.

• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) anddemonstratedsuccess migrating between platforms.

• Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomeswhile adhering to compliance and data governance standards.

• Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.

• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.

• Strong analytical skills with the ability totranslate performance data into actionablestrategyand prioritization decisions.

• Advanced familiarity with HTML/CSS.

• Excellent project management skills, includingintake management, prioritization, and cross-functional stakeholder leadership.

• Comfortable operating in a fast-paced, high-growth, and evolving environment.

• Exceptional verbal and written communication skills.

• Strong attention to detail and operational discipline.

• MAP and/or Salesforce Admin certifications are a strong plus.

Where: Remote, US

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation:

The target base compensation for this position is $130,000 to $140,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.