About Us

Solar Landscape is the leading commercial and community solar developer in the United States. We partner with the world's largest real estate companies to develop, install, and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model, households in surrounding communities can subscribe to receive solar power at a guaranteed discount.

To date, Solar Landscape has deployed over 500 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energy’s Equitable Community Solar Grand Prize.

For more about Solar Landscape, visit www.solarlandscape.com.

About The Role

The Head of Marketing will develop and execute a highly strategic and data-driven marketing, public relations and digital program to:

·Refine Solar Landscape’s brand positioning among REITs, developers, and commercial property owners

·Drive lead generation and sales acceleration for national expansion

·Clearly differentiate the company’s Brand and Value proposition

This leader will integrate brand, content, digital, communications and account-based marketing (ABM) to build deep engagement with asset managers, CFOs, sustainability officers, and real estate investment executives. They will also closely align with Sales, Business Development, and Policy teams to ensure that marketing directly contributes to market share growth.

This role will be based in NJ or NY.

Responsibilities

Marketing Strategy & Leadership: Develop and execute a data-driven marketing strategy that aligns with growth objectives, ensuring a scalable and high-ROI approach to national expansion
Brand & Market Positioning: Establish Solar Landscape as the most trusted and execution-focused commercial solar partner in mindshare and market influence
Market Insights & Competitive Intelligence: Monitor industry trends, policy shifts, and competitor movements to refine marketing strategies and ensure SL remains ahead of the curve
Executive & Thought Leadership and Public Relations: Elevate the company’s presence at industry events, executive roundtables, and real estate conferences, ensuring that Solar Landscape leads the conversation on commercial real estate solar adoption
Partnership Marketing: Leverage industry conferences and events to create C-suite engagements to build relationships with target clients
Competitive Content Differentiation: Create a compelling narrative that positions Solar Landscape as the best partner for property owners—offering superior financial returns, regulatory expertise, and seamless execution as compared to competitors
Demand Generation & Lead Acceleration: Build and execute an account-based marketing (ABM) strategy that directly targets high-value commercial real estate portfolios and REITs, ensuring sustained pipeline growth
Digital & Content Strategy: Manage Website, lead SEO, paid media, email, and LinkedIn campaigns to capture demand and convert high-intent property owners
Data & Performance Optimization: Implement a data-driven marketing infrastructure, leveraging/re-platforming Website, CRM, automation, and analytics to maximize ROI and continuously refine strategy

Background & Experience

10+ years in B2B marketing leadership, partnering with sales & business development
Experience building and managing high performance teams
Experience with matrix/cross-functional leadership teams
Expertise in account-based (ABM), enterprise demand generation, and B2B brand strategy

Preferred Experience

Experience competing for market share in a rapidly scaling, high-growth industry—preferably within solar, energy-as-a-service, or real estate technology
Experience in commercial real estate, solar, infrastructure, or energy sectors.
Understanding of economic/regulatory shaping commercial solar adoption nationally
Understanding of solar, clean energy, or energy-as-a-service models

Leadership & Competencies

Market Disruptor: Able to out-market and out-position competitors in a high-stakes B2B/CRE
Commercially minded: Ability to connect marketing to sales pipeline growth and revenue impact.
Strategic storyteller: Strong executive presence with the ability to craft and communicate compelling narratives to real estate executives and investors.
Execution-Focused: Able to implement scalable marketing programs for revenue growth.
Financial & Commercial Acumen: Understands the investment thesis of REITs and commercial property developers and owners—able to translate solar into a compelling business opportunity.
Data-Driven Decision Maker: Skilled in leveraging analytics, automation, and CRM insights
High-Energy & Entrepreneurial: Thrives in high-growth, fast-paced environments; able to recruit internal and external resources and scale quickly
Builder & Scaler: Comfortable in an entrepreneurial environment, with the ability to scale marketing functions efficiently

Benefits and Perks

Solar Landscape’s company culture is second to none.

Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry:

·Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement.

·Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food.

·Also included for employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!

Head of Marketing

Solar Landscape

Responsibilities

Background & Experience

Preferred Experience

Leadership & Competencies

Simplify's Take

What believers are saying

What critics are saying

What makes Solar Landscape unique

Benefits

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