Full-Time

Sr. Product Marketing Manager

Third-Party Demand & Partner Programs

Posted on 8/27/2024

Pinterest

Pinterest

10,001+ employees

Visual discovery and bookmarking platform

Consumer Software
Social Impact

Compensation Overview

$114.8k - $236kAnnually

+ Equity

Senior

No H1B Sponsorship

San Francisco, CA, USA + 1 more

More locations: United States

In-office presence required 1-2 times per quarter.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5+ years of experience in digital advertising at a fast growing ad tech company, agency or digital platform
  • Deep expertise in online advertising and the broader ad tech landscape, including the various commercial models at play across the ecosystem
  • Experience working with a variety of ecosystem players, including: marketing agencies, resellers, demand side platforms (DSPs), ad exchanges, ecommerce platforms, customer data platforms
  • Familiarity with advertising APIs and feed-based advertising products
  • Experience distilling down market opportunities and insights for the purpose of defining both commercial and go-to-market strategies
  • Sharp eye for detail and proven project management and operational skills
  • Keen ability to translate complexity into simple, clear communication and approach
  • A passion for Pinterest!
Responsibilities
  • Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
  • Defining positioning, go-to-market messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
  • Assessing the capabilities and value proposition of our advertising solutions through strategic, qualitative, and quantitative analysis
  • Developing market expertise to inform business requirements for new products
  • Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
  • Driving cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
  • Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
  • Educating and inspiring internal and external teams on Pinterest’s solutions for advertisers and partners alike
  • Building close XFN partnerships across Product, Engineering, Business Development, as well as Sales, Marketing, Communications, PR and Legal
  • Developing and executing programs that drive revenue and product adoption through third-party partnerships with a wide variety of ecosystem players (e.g. 3P ad platforms, agencies, resellers, ecommerce platforms, integration partners)
  • Defining go to market strategy and influencing roadmap for partner (e.g. Agency, Reseller) integrations and tools, ensuring the right commercial models and partner marketing opportunities are in place to accelerate growth.

Pinterest is a social media platform designed for users to discover and save ideas across various interests, such as recipes, home decor, and fashion. Users can create collections of visual bookmarks, called "pins," which are organized into themed boards. The platform primarily generates revenue through advertising, offering promoted pins that appear in users' feeds and search results, targeted based on user interests and behaviors. Additionally, Pinterest earns money through affiliate marketing by driving traffic to retailers' websites. What sets Pinterest apart from its competitors is its unique visual discovery engine, which helps users find inspiration and ideas while providing advertisers with a relevant audience. The goal of Pinterest is to connect users with ideas and products that inspire them.

Company Stage

IPO

Total Funding

$1.4B

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

13%

1 year growth

32%

2 year growth

43%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI features like 'shop the look' increased site conversions by 9% in 2023.
  • The 'Festival Season Hub' positions Pinterest as a key player in seasonal marketing.
  • Soniya Monga's appointment may strengthen relationships with advertising agencies.

What critics are saying

  • Competition from niche platforms like Allrecipes could divert users and advertisers.
  • Legal challenges, including bias allegations, may damage Pinterest's reputation.
  • Reliance on seasonal campaigns may lead to revenue fluctuations and dependency.

What makes Pinterest unique

  • Pinterest's visual discovery engine offers a unique platform for creative idea sharing.
  • The platform's AI-driven 'shop the look' feature enhances user engagement and monetization.
  • Pinterest's Idea Pins provide dynamic, multi-slide content for creators and advertisers.

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Benefits

Flexible and generous vacation and holidays

Global year-end paid company holiday closure

Comprehensive mental and physical health benefits for you and your family

Retirement plans that allow for tax savings

Fitness offerings

Personal and professional development resources

Adoption support, paid parental leave, egg freezing (in the US) and other family building benefits

Discounts and perks

Meals and snacks in the office

INACTIVE