Principal Product Marketing Manager

At Docker, we make app development easier so developers can focus on what matters. Our remote-first team spans the globe, united by a passion for innovation and great developer experiences. With over 20 million monthly users and 20 billion image pulls, Docker is the #1 tool for building, sharing, and running apps—trusted by startups and Fortune 100s alike. We’re growing fast and just getting started. Come join us for a whale of a ride!

The team is building products to help developers effectively make their applications more reliable and more secure. We measure this as more time building, less time spent on repetitive operational tasks, and less context switching. The candidate for the Principal Product Marketing Manager, Software Supply Chain Policy will be core to expanding and strengthening Docker’s multi-product portfolio.

The ideal candidate is passionate about great user experience. This includes both the developer experience of those building on top of the platform and that of the end users consuming services built on the platform. They have recent experience in building and marketing a modern platform for services/applications. They enjoy working with peers in product, engineering, design, marketing, and sales to find the best solution for our users. They have an eye for areas to improve customer outcomes, and the ability to clearly communicate product positioning across a wide range of formats and channels, both internally and externally.

Responsibilities

• Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales.

• Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points.

• Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security.

• Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker.

• Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative.

• Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives.

Qualifications

• 8+ years of experience in product marketing or product management roles, with a focus on software products/developer tools

• Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies.

• Proven experience in software supply chain security, container security, and cloud native application development

• Excellent problem-solving and analytical skills

• Ability to analyze complex market trends and customer needs

• Experience with data analysis or market research techniques (e.g., survey design, market segmentation)

• Ability to create compelling product marketing content

• Experience with public speaking or presentation skills

• Ability to work effectively across a broad range of team environments

• Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)

Attributes

• Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities.

• Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications.

• Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations.

• Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes.

• Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and marketing.

• Communication skills: The ability to articulate complex technical information in a clear and concise manner to both technical and non-technical audiences.

• Adaptability: The ability to adapt quickly to changing priorities, business needs, and market conditions.

• Creativity: The ability to generate innovative ideas and approaches that drive business success.

• Storytelling skills: The ability to craft compelling narratives that bring the product to life and resonate with customers and stakeholders.

• Integrity: A strong moral compass and a commitment to ethical decision-making and business practices.

What to Expect

First 30 Days

• Meet the team.

• Understand the team mission.

• Start building an understanding of the company’s specific needs around driving revenue for the organization and supporting our customers.

• Understand and evaluate the current full range of products and services that Docker offers.

• Build relationships across the organization.

• Ship your first customer-facing asset.

First 90 Days

• Build strong cross-functional partnerships, including effective working relationships with various teams, including engineering, product, design, sales, and customer success, to ensure that marketing strategies are aligned with business objectives and priorities.

• Develop a deep understanding of the product and target audience, including a comprehensive understanding of the product's features, benefits, and unique value proposition, as well as the needs and workflows of the target audience.

One Year Outlook

• Define and execute Jobs-to-Be-Done (JTBD) frameworks for software supply chain solutions, identifying key customer pain points, desired outcomes, and solution opportunities.

• Collaborate cross-functionally with product, engineering, sales, and marketing teams to shape value propositions, refine messaging, and prioritize solution development.

• Ensure our offerings align with market needs, drive customer adoption, and address critical challenges such as security, compliance, and risk management in the software supply chain.

• Continuously analyze customer feedback, competitive insights, and industry trends to refine our approach and enhance solution positioning.

Docker does not offer visa sponsorship for this role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 13, 2024.

Please see the independent bias audit report covering our use of Covey here.

Perks

• Freedom & flexibility; fit your work around your life

• Designated quarterly Whaleness Days plus end of year Whaleness break

• Home office setup; we want you comfortable while you work

• 16 weeks of paid Parental leave

• Technology stipend equivalent to $100 net/month

• PTO plan that encourages you to take time to do the things you enjoy

• Training stipend for conferences, courses and classes

• Equity; we are a growing start-up and want all employees to have a share in the success of the company

• Docker Swag

• Medical benefits, retirement and holidays vary by country

• Remote-first culture, with offices in Seattle and Paris

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.

#LI-REMOTE