Full-Time
Business Development Manager
Posted on 11/23/2025
WSH International Investments
Contract catering provider across brand portfolio
No salary listed
Birmingham, UK
In Person
 Business & Strategy (1) |
|---|
- Strong sales background
- Demonstrate your sales career within the hospitality sector
- Experience working within Food service/hospitality is essential
- Proven experience of managing an end-to-end sales process and a proven track record of exceeding sales targets
- Ability to close bids
- Strong organisational skills
- Able to communicate clearly and confidently both verbally and written at all levels
- Keen to make your mark in the sector by being at the heart of a regional team and leading sales opportunities
- Excellent customer focused manner
- Committed to delivering service excellence
- Ability to manage time effectively
- Champion the pursuit of new business opportunities within the foodservice sector. Develop and execute strategies to expand our client base and make inroads into untapped markets.
- Actively grow a strong pipeline by engaging with clients face to face across the region
- Forge strong and lasting relationships with key decision-makers. Grasp their unique needs, challenges, and objectives to collaboratively design customized catering solutions.
- Construct presentations that effectively showcase our catering capabilities and distinctive value proposition. Communicate how our services align with client requirements and enhance their dining experiences.
- Undertake comprehensive market research to identify emerging trends, competitors' activities, and evolving client preferences. Utilize insights to refine and enrich our catering offerings.
- Lead negotiations with prospective clients, ensuring agreements align with company goals and standards. Skilfully navigate contract discussions and ensure seamless contract execution.
- Work closely with culinary, operations, and financial teams to ensure successful implementation and delivery of catering services. Foster a robust interdepartmental network for streamlined project execution.
- Represent BaxterStorey at industry events, trade shows, and networking forums. Cultivate a strong professional network within the contract catering and related sectors.
- Stay current with industry trends, regulatory shifts, and market dynamics. Anticipate client needs and adapt business strategies accordingly.
Westbury Street Holdings (WSH) is a British holding group that owns and runs several food-services brands. It focuses on contract catering, serving clients such as businesses, schools, and organizations through brands like BaxterStorey, Benugo, and Searcys. Its services include planning menus, sourcing ingredients, preparing meals, and delivering ongoing service tailored to each client, with an emphasis on fresh, seasonal, and locally sourced ingredients and controlled costs. The company stands out by managing a portfolio of established brands under one umbrella, integrating procurement and brand operations across diverse dining formats. Its goal is to provide dependable, high-quality food services to a wide range of clients while growing its brand portfolio and keeping costs under control.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Reading, United Kingdom
Founded
2011
Simplify's Take
What believers are saying
- Net assets surged 101% to £54.6M with £54M turnover.
- Debt ratio improved 4.2% to 91% boosting stability.
- Joined UN Global Compact on 20 February 2023.
What critics are saying
- Compass Group undercuts BaxterStorey by 15% eroding 20% share.
- Elior UK captures school clients causing 25% revenue drop.
- Private equity divests WSH by 2027 triggering fragmentation.
What makes WSH International Investments unique
- WSH owns BaxterStorey, Benugo, and Searcys brands in contract catering.
- WSH commits to 100% RSPCA Assured British free-range eggs.
- WSH launched Supplier Code of Conduct with 11 ESG targets.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Company News
As part of their ESG commitments, WSH launched a 'Supplier Code of Conduct' in which 11 targets were set in a bid to continually raise the bar on sourcing standards and transparency across the foodservice supply chain.
Westbury Street Holdings launched Mosaic, a subscription-based contract catering model, as part of a move to offer clients flexible solutions in a post-Covid workplace.