Full-Time

Growth Marketing Manager-Remote US

Posted on 4/25/2024

Injective Labs

Injective Labs

51-200 employees

Blockchain platform for DeFi; zero gas fees

Financial Services
Crypto & Web3

Mid

Remote in USA

Required Skills
Mixpanel
Market Research
Marketing
Data Analysis
Google Analytics
Requirements
  • Proven experience as a growth marketer, digital marketer, or similar role, preferably in the blockchain or fintech industry.
  • Strong understanding of marketing principles, strategies, and tactics, with a focus on user acquisition, engagement, and retention.
  • Experience developing and executing multi-channel marketing campaigns across digital and traditional channels.
  • Proficiency in marketing analytics tools such as Google Analytics, Mixpanel, or similar platforms to track and measure campaign performance.
  • Excellent communication skills with the ability to create compelling marketing content and effectively communicate with cross-functional teams.
  • Data-driven mindset with a passion for analyzing data, identifying insights, and optimizing campaign performance.
  • Creative thinking and problem-solving skills with the ability to adapt to a fast-paced and dynamic startup environment.
Responsibilities
  • Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for Mito and HelixApp
  • Conduct market research and competitive analysis to identify target audiences, market trends, and growth opportunities.
  • Collaborate with the product team to optimize user onboarding processes, improve user experience, and maximize conversion rates.
  • Create compelling marketing content including blog posts, social media posts, email newsletters, and landing pages to attract and engage users.
  • Manage and optimize digital marketing channels including social media, search engine marketing (SEM), display advertising, and affiliate marketing to drive traffic and conversions.
  • Analyze key performance metrics and user behavior data to track the effectiveness of marketing campaigns and identify areas for improvement.
  • Experiment with new marketing channels, tactics, and strategies to optimize campaign performance and achieve growth targets.
  • Stay updated on industry trends, best practices, and emerging technologies in marketing and DeFi to drive innovation and maintain a competitive edge.

Injective Labs, a pivotal player in blockchain technology, specifically caters to DeFi (Decentralized Finance) developers by offering an open, interoperable network that ensures zero gas fees, secure transactions, and quick transmission speeds. Its alignment with prominent blockchain protocols like Cosmos IBC and Ethereum enhances its competitive edge, making it a leading entity in the blockchain industry. This company offers a vibrant and technologically advanced working environment that is ideal for professionals eager to impact the financial technology landscape through cutting-edge blockchain solutions.

Company Stage

N/A

Total Funding

$206.7M

Headquarters

New York, New York

Founded

2018

Growth & Insights
Headcount

6 month growth

38%

1 year growth

104%

2 year growth

109%