Full-Time
Growth Marketing Manager-Remote US
Posted on 7/29/2024
Injective Labs
51-200 employees
Blockchain platform for decentralized finance applications
No salary listed
Junior, Mid
Remote in USA
- Proven experience as a growth marketer, digital marketer, or similar role, preferably in the blockchain or fintech industry.
- Strong understanding of marketing principles, strategies, and tactics, with a focus on user acquisition, engagement, and retention.
- Experience developing and executing multi-channel marketing campaigns across digital and traditional channels.
- Proficiency in marketing analytics tools such as Google Analytics, Mixpanel, or similar platforms to track and measure campaign performance.
- Excellent communication skills with the ability to create compelling marketing content and effectively communicate with cross-functional teams.
- Data-driven mindset with a passion for analyzing data, identifying insights, and optimizing campaign performance.
- Creative thinking and problem-solving skills with the ability to adapt to a fast-paced and dynamic startup environment.
- Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for Mito and HelixApp
- Conduct market research and competitive analysis to identify target audiences, market trends, and growth opportunities.
- Collaborate with the product team to optimize user onboarding processes, improve user experience, and maximize conversion rates.
- Create compelling marketing content including blog posts, social media posts, email newsletters, and landing pages to attract and engage users.
- Manage and optimize digital marketing channels including social media, search engine marketing (SEM), display advertising, and affiliate marketing to drive traffic and conversions.
- Analyze key performance metrics and user behavior data to track the effectiveness of marketing campaigns and identify areas for improvement.
- Experiment with new marketing channels, tactics, and strategies to optimize campaign performance and achieve growth targets.
- Stay updated on industry trends, best practices, and emerging technologies in marketing and DeFi to drive innovation and maintain a competitive edge.
Injective Labs focuses on developing a blockchain platform called Injective, which is tailored for financial applications. The platform allows users to trade in a decentralized manner, providing tools for developers in decentralized finance (DeFi) such as software development kits and Web3 modules. Injective incorporates auto-executing smart contracts that facilitate various applications, including on-chain finance and decentralized artificial intelligence. A key feature of Injective is its zero gas fees, ensuring secure and fast transactions, which enhances scalability for users. Founded in 2018, Injective Labs stands out by offering comprehensive blockchain development services and was part of Binance Labs' first incubation program.
Company Size
51-200
Company Stage
N/A
Total Funding
$206.7M
Headquarters
New York City, New York
Founded
2018
Simplify's Take
What believers are saying
- Integration of AI in DeFi enhances trading strategies and risk management.
- Cross-chain DeFi solutions enable seamless asset transfers across blockchain networks.
- Layer 2 scaling solutions address scalability issues, improving platform performance.
What critics are saying
- Increased competition from Binance Smart Chain and Polygon affects Injective's market share.
- Security risks and vulnerabilities could impact user trust and platform reputation.
- Limited liquidity may hinder Injective's ability to attract and retain users.
What makes Injective Labs unique
- Injective Labs offers zero gas fees, enhancing cost-efficiency for users.
- The platform supports auto-executing smart contracts for diverse financial applications.
- Injective provides a decentralized trading experience with rapid transaction speeds.
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Benefits
Health Insurance
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options
Company News
Injective, the blockchain built for finance, published its DeFi Trader Survey 2023.The research draws from various cryptocurrency trading communities, “aiming to provide a comprehensive understanding of how professionals and amateurs approach cryptocurrency trading, their motivations, and valuable lessons for the wider trading community.”Most respondents (63.8%) trade on “both a centralized and decentralized exchange. 14.7% trade only on centralized exchanges, and 11.2% trade only on decentralized exchanges.”Surprisingly, 10.3% of people “weren’t able to discern the types of exchanges.”For 62.1% of respondents Incentives provided by DeFi projects is the main factor “that influenced them to engage in DeFi trading.” The remaining main factors “include Potential for high returns (59.8%) and Access to a wide range of tokens (52.1%).”Most respondents (41%) consider Liquidity as “the primary factor that influenced which DEX they’ve chosen to trade on, followed by Trading Fees (38%) and Security Measures, Privacy, and Anonymity (29%).”Most respondents (55%) highlighted Security risks and vulnerabilities as “the main challenges they have encountered in DeFi trading, followed by Transaction speed and network congestion (54%), and Limited liquidity (46%).”For 37.3% of respondents trading is their main source of income, and “an additional one for 62.7% of them. 30.3% have 26-50% of their overall investment portfolio allocated to DeFi trading, followed by 29.3% of respondents with 11-25% of their portfolio allocated.”Most respondents (71%) usually prefer to “trade on Binance Smart Chain and Polygon (62%), followed by Ethereum (52%) and Injective (51%). Remaning blockchains include Solana (23%), Avalanche (15%), Fantom (8%), Polkadot (4%), and Cardano (2%).”Eric Chen, Co-founder, and CEO at Injective Labs, said:“While DeFi has experienced massive growth in the past few years, we have to continue to tackle issues such as scalability and liquidity. Traders are understanding the benefits of this technology, and we’re supporting their transition.”Multiple options for tradingIn addition to trading possibly on the traditional financial markets, traders in crypto utilize other strategies and “leverage rewards provided by protocols to improve their returns.”Most respondents (64%) highlighted HODLing (long-term holding) “as their preferred strategy when it comes to DeFi trading, followed by Yield farming (40%), and Day trading (32%). Other strategies included Swing trading and Liquidity provision both at 29%, Position trading (28%), Arbitrage (16%), and Market making (9%).”In recent years, the cryptocurrency market has “attracted a diverse range of participants, from seasoned financial professionals to enthusiastic amateurs, due to its volatility and profit potential.”Experienced professionals in the cryptocurrency community “leverage their financial market expertise, including technical analysis, risk management, and trend interpretation, to navigate the complex landscape of digital currencies.”Conversely, the rise of amateur traders in the cryptocurrency sphere is “driven by curiosity, quick gains, and a desire to engage in technological innovation.”Despite lacking formal financial education, these traders “are eager to adapt and embrace the fast-paced nature of crypto markets.”
Injective Labs, a leading Web3 project, has announced the launch of Mito, an innovative protocol that is set to revolutionize automated trading and yield generation.
Injective Pro, a decentralized derivatives exchange, has announced a rebrand to “Helix” while also introducing a wide array of new features and advanced trading capabilities. Helix launches in pursuit of bringing a premier decentralized trading experience to the masses. Helix holds the record of becoming one of the fastest growing exchanges upon launch, reaching over $1 billion in cumulative trading volume in just one month. Since then Helix has catapulted to new heights, attaining over $7 billion in cumulative trading volume across spot and perpetual markets