Marketing Events Coordinator
Posted on 4/3/2023
Scalable content powered by influencers
Experience Level
Desired Skills
Lead Generation
  • Bachelor's Degree in Marketing, Business, or related field
  • 1-3 years of experience in field marketing / demand gen
  • Proven success in partnering with field, product/industry marketing, programs, operations, business consultants and others to deliver programs that generate qualified leads and improve Aspire's position within our category
  • Experience using Salesforce or similar tool to track opportunities and report ROI of marketing initiatives
  • Deep knowledge of program management, campaigns, digital lead-generation
  • Ability to execute campaigns across a broad range of tactics including events, webinars, digital and social media
  • Demonstrated success in project management across functional teams
  • Ability to effectively multitask and manage several initiatives at once
  • Excellent written and verbal communication skills
  • Demonstrable knowledge of technical markets including software marketing
  • Detail oriented
  • Proven success in managing budgets
  • Position requires 15-20% travel
  • Coordinating and managing all aspects of Aspire field marketing activities, ensuring all elements are in place (list builds, content, swag/gifting, technology, web, metrics, etc.) and executed smoothly
  • Working closely with Sales and Marketing Leadership, Campaign Owners/Managers, Product Marketing and Management, Business Consultants, and other functional leaders to develop and execute regional marketing activities
  • Ensuring Aspire Sales is apprised of updated tools, materials, and marketing trends and strategies, while also representing Aspire Sales point of view in marketing planning
  • Partnering with Marketing Operations to ensure all tactical elements are in place (messaging, forms, landing pages, surveys, etc.) and reporting on the success of programs
  • Collaborating with PR and social teams to support regional activities and drive visibility
  • Piloting and deploying account-based marketing techniques and plans; applying learnings to build an ABM program for strategic Aspire accounts to drive growth
  • Working with cross-functional teams to make improvements and share/receive best practices with/from other regions and teams
  • Ensuring that branding and messaging in marketing materials is clear, consistent, and optimized across region specific channels to align with strategic objectives of Aspire
  • Identifying and engaging potential marketing partners to include associations and other member-based organizations to develop and implement joint/co-branded marketing programs
  • Delivering projects within agreed timeline and budgets, including managing budgets for maximum ROI and operational efficiencies, as well as vendor contract negotiations
  • Planning and overseeing future onsite event management for Aspire from inception to completion, including managing vendors (including RFP), site visits, contract negotiations, signatures, purchase requests and purchase orders, payments, onsite management for related vendors (e.g. venues, AV, service providers, catering, promotions, printing, shipping, exhibit house etc.)