Senior Product Marketing Manager

Catapult is building the future of sports performance technology, with a mission to Unleash the Potential of every athlete and team on earth. We don't just work in the sporting industry; we are actively changing it.  Since 2006, our solutions have been leading the way in sports performance software, science, and data, in a world where 1% can literally mean the difference between winning and losing.

We work with over 5,000+ teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  

Catapult is a sports technology company that empowers professional teams to make data-driven decisions. We deliver health, performance, video, and AI insights from the locker room to competitive environments, ensuring every decision is an opportunity to gain an advantage, sharpen performance, and build lasting success. 

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PRODUCT MARKETING

We are looking for an experienced and strategically minded Senior Product Marketing Manager – Tactics & Coaching to lead the positioning, go-to-market strategy and lifecycle management for Catapult’s Tactics & Coaching product portfolio.

Based in London, this role will own product marketing for the T&C portfolio while also helping establish the operational frameworks and governance that enable the Product Marketing function to operate effectively across the business.

You will work closely with Product, Sales and Marketing teams to ensure T&C solutions are clearly positioned in the market and that product launches are delivered with discipline and coordination. In addition, you will help define the processes, standards and operating rhythms that support consistent and high-quality product marketing execution across the portfolio.

This role is ideal for someone who combines strong strategic thinking with operational discipline and enjoys building clarity, structure and consistency in fast-growing environments.

WHAT YOU’LL DO 

Vertical Ownership – Tactics & Coaching

• Own go-to-market launch strategy and execution for Tactics & Coaching products
• Lead product lifecycle marketing across the Define, Get Set and Grow phases
• Develop and maintain clear positioning and value propositions for the T&C portfolio
• Build and maintain vertical messaging architecture that communicates product value to target audiences
• Monitor and maintain competitive intelligence across the T&C market landscape
• Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements
• Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging
• Provide input into ICP evolution from a Performance & Health perspective.

PMM Governance & Standards (Cross-Vertical)

• Define and establish PMM frameworks and standards used across the Product Marketing function
• Own the launch governance process, ensuring launches are coordinated effectively across teams
• Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio
• Ensure cross-vertical messaging consistency across product marketing outputs
• Define and uphold the quality bar and best practices for Product Marketing deliverables

WHAT YOU’LL NEED

• Extensive experience in Product Marketing, Product Management or related GTM roles. You have likely gained experience through working in a similar role already in a scale-up or start-up environment, working directly with Founders, or senior leadership and owning initiatives end-to-end
• Proven experience leading product launches and go-to-market programmes
• Strong ability to translate complex technology into clear customer value propositions
• Strong organisational skills with the ability to coordinate cross-functional teams
• Commercial mindset with interest in market dynamics and competitive positioning
• Willingness to travel and support events outside standard business hours when required

WHAT YOUR SUCCESS WILL LOOK LIKE

• In 6 months’ time
• T&C product positioning and messaging are clearly defined and consistently used across GTM activities
• Product launches are well coordinated and delivered with clear ownership and timelines
• PMM frameworks and working practices are established across the team
• In 12 months’ time…
• T&C products have strong and differentiated market positioning
• The Product Marketing function operates with clear frameworks, governance and consistent messaging
• Launch planning and sequencing across the portfolio is coordinated and predictable

WHY CATAPULT? 

• We have amazing people. We promise you’ll work with some of the most ambitious,  intelligent people in an exciting industry, and do some of the best work of your life
• We encourage our people to engage in constructive, open, and honest communication to make Catapult extraordinary.
• We work in a collaborative yet challenging environment to consistently improve our performance, which in turn impacts our customers' performance
• Our workforce spans more than 20 countries. You'll have the opportunity to work with people from multiple nationalities and cultures, and to build your global awareness
• We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to improve.  There is an unlimited opportunity to grow, do more, and do better

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent who can add to our team culture, actively contribute, and be excited about what they do.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role